Today's headlines

Database/CRM
McDonald’s goes with Near Field Communications for sales lift

McDonald’s use of mobile technology proves Near Field Communications will be the next big thing.

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Applications
Top film studios drive sales of streaming movies via mSpot app

Universal Studios, Walt Disney Studios, Lionsgate, Paramount Pictures and Warner Bros. are offering Apple users pay-per-view streaming movies.

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Applications
SuperSaver expands mobile coupon app using social media

SuperSaver.com is using social media to expand its mobile presence, letting merchants connect consumers with savings based on their location.

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Applications
PocketPhilanthropist encourages charitable donations via mobile app

PocketPhilanthropist is an application for iPhone and iPod touch designed to raise funds for a different charity each week.

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Web site development
Brooklyn businesses get boost from mobile-optimized Web directory

The Park Slope Fifth Avenue Business Improvement District is aiming to increase foot traffic to neighborhood stores with a new mobile-optimized Web site.

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Marketing
Holiday conference: Mobile Marketing Summit Sept. 2

How will Kenneth Cole, Kraft, Steve Madden and Waterford Wedgwood Royal Doulton tie mobile into their holiday strategies? Register now to learn at the Mobile Marketing Summit New York: Holiday Focus.

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