McDonald’s goes with Near Field Communications for sales lift
By Dan Butcher
McDonald’s use of mobile technology proves Near Field Communications will be the next big thing.
Top film studios drive sales of streaming movies via mSpot app
Universal Studios, Walt Disney Studios, Lionsgate, Paramount Pictures and Warner Bros. are offering Apple users pay-per-view streaming movies.
SuperSaver expands mobile coupon app using social media
By Rimma Kats
SuperSaver.com is using social media to expand its mobile presence, letting merchants connect consumers with savings based on their location.
PocketPhilanthropist encourages charitable donations via mobile app
PocketPhilanthropist is an application for iPhone and iPod touch designed to raise funds for a different charity each week.
Web site development
Brooklyn businesses get boost from mobile-optimized Web directory
By Peter Finocchiaro
The Park Slope Fifth Avenue Business Improvement District is aiming to increase foot traffic to neighborhood stores with a new mobile-optimized Web site.
Holiday conference: Mobile Marketing Summit Sept. 2
By Staff reports
How will Kenneth Cole, Kraft, Steve Madden and Waterford Wedgwood Royal Doulton tie mobile into their holiday strategies? Register now to learn at the Mobile Marketing Summit New York: Holiday Focus.
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