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Today’s headlines

Web site development Steve Madden pins brand overhaul ambitions on unique commerce site
Steve Madden looks to get off on the right foot with a new mobile and Web site that has an unusually heavy focus on user-generated content for a commerce site. Entire article
Research Older generations adopt a shopping-initiated move towards mobile: study
Older generations including boomers and seniors are embracing the use of mobile devices throughout the shopping experience, according to a new report from The Local Search Association. Entire article
Mcommerce Summit Mcommerce Summit 2014 New York May 1: Walgreens, Sephora, Wendy’s, Marriott, Staples, Gilt, JetBlue, Warburg Pincus, Forrester
Registration is open for the fourth annual Mcommerce Summit: State of Mobile Commerce 2014 conference Thursday, May 1 featuring speakers from Walgreens, Sephora, Wendy’s, Marriott, Staples, Gilt, JetBlue, Warburg Pincus and Forrester. Must-attend event for retailers, brands, financial firms, agencies and publishers. Entire article
Applications LevelUp cuts fees again but goal of total elimination remains elusive
LevelUp has cut back its processing fees from 2 percent to just 1.95 percent, bringing it one step closer to achieving its goal of reducing the investments that retailers traditionally pour into mobile payments. Entire article
Apparel and accessories Stuart Weitzman positions itself as Coachella staple to reach younger audience
U.S. footwear label Stuart Weitzman is targeting music festival attendees with digital content informing consumers that the brand carries the ideal footwear for Coachella. Entire article
Content Marketers fail at task-oriented, utility-based mobile ads: Forrester Research – Mobile Marketer
Mobile Marketer today – Marketers fail at task-oriented, utility-based mobile ads: Forrester Research; Condé Nast’s Epicurious is first media brand to leverage beacons in-store. Entire article
Advertising Brands begin to register .luxury domain names – Luxury Daily
Luxury daily today – Brands begin to register .luxury domain names; Saks promotes range of footwear with varied Vogue mobile effort. Entire article
Columns Mobile display ads: Early data shows that double opt-in does not improve quality
Early data shows that double opt-in has only a modest impact on accidental clicks. Entire article
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