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Today’s headlines

Marketing
Simmons uses QR codes in JCPenney stores to simplify mattress shopping

Simmons Bedding rolled out an in-store QR tagging app to simplify the buying process for consumers as they shop for mattresses and bedding at JCPenney stores.

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Research
Mobile will influence in-store shopping this holiday season: Deloitte

Mobile will play an increasingly important role in this year’s holiday shopping, according to research by Deloitte.

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Database/CRM
Goodyear distributes mobile coupons via local sports radio app

Goodyear dealers and other local businesses are running mobile coupon inititiatves via the new Sports Radio 810 WHB mobile applications.

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Web site development
Spareroom.co.uk offers one-click mobile purchasing

British apartment and house-share Web site Spareroom.co.uk has added a new mobile purchasing option for consumers via its mobile Web site.

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Mobile banking: Tips and tricks for safe transacting

The growth of smartphones and mobile phone technology has spurred development of mobile banking applications from third parties, developers and banks.

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Advertising
BMW uses iPad app to drive interest among auto enthusiasts – Luxury Daily

Luxury Daily today – BMW uses iPad app to drive interest among auto enthusiasts; Luxury brands must embrace social responsibility or lose business: study.

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