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Today’s headlines

Applications
OfficeMax mobile social app drives calendar sales among holiday party-goers

Office products retailer OfficeMax has introduced the Holiday Party Bingo iPhone application that works alone or in conjunction with the companion Facebook application to engage holiday party-goers.

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Social networks
Car rental brand Avis UK gives holiday travelers perks for Foursquare check-ins

Rental car company Avis UK is offering rewards to customers in exchange for their virtual check-ins on Facebook Places, Foursquare and Twitter.

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Banking
Webster Bank rolls out mobile site to keep up with tech savvy

Webster Bank has rolled out a mobile site that lets consumers pay bills, check balances and transfer funds.

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Multichannel retail support
Coupons, product comparisons top mobile commerce holiday trends: First Data

While consumers did make purchases using their mobile devices on Black Friday and Cyber Monday, redeeming coupons and comparing products and prices are the top mobile commerce trends so far this holiday season.

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Advertising
Mandarin Oriental Hotels gives holiday travelers rewards for virtual check-ins – Luxury Daily

Mobile Commerce Daily today – Mandarin Oriental Hotels gives holiday travelers rewards for virtual check-ins; Black Friday profits prove personalized shopping is beneficial for luxury brands.

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Columns
Four metrics for adding neighborhood-level data to go hyper-local

Web sites and mobile applications which present information in terms that reflect local context resonate better with target users and will win in the long run.

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