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Today’s headlines


Multichannel retail support
Online florists crank up mobile for acquisition

Online retailers including 1800Flowers and ProFlowers are leveraging Valentine’s Day to turn one-time flower shoppers into loyal shoppers.

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Advertising
Alex and Ani aims for mobile, in-store conversions via ad campaign

Alex and Ani is running a commerce-enabled mobile campaign that plugs both store locator features and mobile commerce.

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Applications
Universities flock to new mobile ordering experience

Universities around the country are using a new mobile application to help their students order more easily from nearby cafeterias, cafes and restaurants.

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Database/CRM
Marijuana dispensaries light up loyalty with Best Buds mobile app

Pointing to the wide appeal of mobile for loyalty programs, medical marijuana dispensaries in Colorado are the latest merchants to tap smartphones for driving repeat visits.

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Marketing
Automakers push envelope on wearables, augmented reality despite regulatory concern – Mobile Marketer

Mobile Marketer today – Automakers push envelope on wearables, augmented reality despite regulatory concern; P&G’s Braun churns out sweepstakes from Olympics-themed photo-sharing.

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Advertising
Cartier nudges couples with engagement ring mobile ad – Luxury Daily

Luxury Daily today – Cartier nudges couples with engagement ring mobile ad; Harrods departs from norm with in-flight fashion show.

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Columns
Mobile commerce and the consumer packaged goods arms race

Look around you: The consumer packaged goods arms race is on. It might not be a fight you started, but it is one you are going to have to join.

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Columns
App discovery: How to master search and browse to get downloaded

To say that the mobile marketplace is a crowded one is certainly an understatement. That is why the biggest issue facing mobile development and distribution is, was and will continue to be discovery.

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