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Multichannel retail support


Sears keynote: 2012 will be mobile’s tipping point


NEW YORK – A Sears executive at the Mobile FirstLook: Strategy 2012 conference yesterday said seven out of 10 smartphone owners have either shopped or browsed on their mobile device, proving that mobile is an opportunity for retailers to drive sales.


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Webinars


Holiday Mobile Commerce: Lessons Learned for Future Holiday Efforts


The 2011 holidays marked a turning point in the history of mobile commerce with more shopping activities done on mobile this year than ever before. This free, hour-long webinar with Google, RSR Research, Carat and Kony Solutions tracks mobile commerce’s progress over the holidays.


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Multichannel retail support


Walgreens: 40pc of online prescription refills happen via mobile


NEW YORK – An executive with Walgreens speaking at the Mobile FirstLook 2012 conference yesterday said that 40 percent of the retailer’s online prescription refills are being filled via mobile devices.


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Multichannel retail support


OfficeMax puts customer benefits before ROI in mobile


NEW YORK – An OfficeMax executive at the Mobile FirstLook: Strategy 2012 conference discussed the retailer’s approach to mobile which revolves around giving customers easy access to the brand ahead of delivering ads.


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Research


Mobile interaction among men on the rise: InsightExpress


NEW YORK – Smartphone activity continued to rise in the fourth quarter of 2011 and the first quarter of 2012 with more men using mobile applications and Web browsing than they did in previous years, according a study by InsightExpress.


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Advertising


Hugo Boss reaches masses with multichannel runway show streaming – Luxury Daily


Luxury Daily today – Hugo Boss reaches masses with multichannel runway show streaming; What a luxury brand should expect from its social media director.


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Columns


8 top tech trends for media to watch in 2012


Mobile is poised to revolutionize media less than a decade after the desktop Web demolished long-established business models. How will mobile channels such as apps influence media’s future?


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