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Today’s headlines

Database/CRM Office Depot incentivizes distraction-free learning with student-geared mobile rewards
As the back-to-school season begins, Office Depot is emphasizing the importance of distraction-free learning environments and incentivizing students to refrain from using their smartphones in class by letting them earn rewards points for school supplies via the Pocket Points application. Entire article
Research Mobile preferred over print magazines for fashion inspiration, sales: report
Apparel retailers typically bet heavily on women’s magazines to drive inspiration heading into the fall and are overlooking the opportunity on mobile, where consumers are spending six hours every week looking at fashion, according to a new survey from GPShopper.  Entire article
Payments Android Pay precedes mobile Web rollout with Chase, Visa integration
Following confirmation that Android Pay is set to make its mobile Web debut, the mobile payments platform is also adding a partnership with Chase to its repertoire, allowing the bank’s Visa cardholders to use the service when making purchases in applications or in stores. Entire article
Content Mobile Minutes: VR film wins Emmy; Ted Baker taps voice search; Twitter’s NFL hashtag emojis; Apple’s sales numbers
Today in mobile marketing – Oculus virtual reality short film Henry wins an Emmy; Ted Baker partners with Google for first-ever fashion brand application of Google app’s voice search; Twitter launches NFL hashtag emojis; Apple will not give first-weekend sales of iPhone 7. Entire article
Content Glamour brings NYFW beauty looks to mobile via augmented reality – Mobile Marketer
Mobile Marketer today – Glamour brings NYFW beauty looks to mobile via augmented reality; Why Hershey exec sees Uber as selling channel of the future. Entire article
Advertising Dior employs skate culture for a more contemporary menswear image – Luxury Daily
Luxury Daily today – Dior employs skate culture for a more contemporary menswear image; Marketing, not quality, new revenue driver for disrupted interior design biz. Entire article
Columns 5 ways to localize apps and build brand loyalty
The next person who downloads your app could be located anywhere and will expect a seamless, tailored experience regardless of language. Mobile app localization is no longer a nice-to-have, but a necessity. Entire article
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