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Today’s headlines

Database/CRM Talbots eyes more revenue, customer engagement with Concierge in-store install
The Talbots Inc., a retailer known for classic but fashionable womenswear, will implement a new in-store mobile product called Concierge to improve the store experience and boost sales. Entire article
Marketing Subway’s Avanti deal signals continued commitment to mobile and digital
Subway has acquired both a team and assets from Avanti Commerce, a digital technology platform based in Vancouver, Canada, suggesting the company’s investment in mobile and digital is more than just gesture.  Entire article
Messaging Retale’s RetaleBot lets customers chat their way to the nearest deals
Retale has a new Facebook Messenger chatbot that acts as a mediator between users and the brands who want to target them with sales and coupons at nearby stores. Entire article
Applications Fitness First expands app, adding host of fitness-related mobile features
Fitness club chain Fitness First has added new features to its CustomFit mobile application designed to mobilize the brand for users both in the gym and at home. Entire article
Content Mobile Minutes: Starbucks eyes content; Snapchat cuts local stories; Vertical video; Pandora’s new pricing strategy
Today in mobile marketing – Starbucks CEO dipping toe into media content; Snapchat cuts local stories curators in strategy shift for live; Watch video on your phone the right way: Vertically; Report: Pandora to offer new $5 streaming option. Entire article
Content Bud Light scores with mobile-driven game-day offers, engagements, prizes – Mobile Marketer
Mobile Marketer today – Bud Light scores with mobile-driven game-day offers, engagements, prizes; IPhone 7 beefs up, meaning even more time spent consuming content. Entire article
Advertising Montblanc writes history with new connected pen and paper – Luxury Daily
Luxury Daily today – Montblanc writes history with new connected pen and paper; Influencer marketing brings relationship building into digital age. Entire article
Columns How brands should measure ad engagement levels
Consumers are using fewer apps regularly. A Millward Brown Digital survey found that while the average user has more than 40 apps installed on his or her device, only 28 percent use more than four to six apps per day. Entire article
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