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Today’s headlines

Social networks Old Navy leverages bloggers to extend summer sales into autumn relevancy
Old Navy is not letting the end of summer pass by without a final attempt to drive sales for its warm weather apparel, leveraging the pull of fashion bloggers and Twitter to help extend the appeal of these items into fall. Entire article
Software and technology EBags adopts mobile-first strategy with innovation lab to drive growth
Digital retailer eBags is implementing a shift in its strategy, which will focus on mobile-first technologies and innovations, an approach that coincides with the brand’s overall goal of introducing ingenuity wherever possible.
Entire article
Advertising Mobile Marketing Summit New York Sept. 16: Finish Line, Citi, Pep Boys, Forbes, AccuWeather, Washington Post
How are Citi Consumer Banking, Pep Boys, Finish Line, Forbes Media, AccuWeather, The Washington Post, Resource/Ammirati, mCordis, Mindshare, Somo, DigitasLBi, Urban Airship and Swrve tackling mobile for the holidays? Register for the 6th Annual Mobile Marketing Summit Sept. 16 in New York to find out from senior brand, retailer, banking, agency and media executives speaking at the exclusive summit. Entire article
Multichannel retail support Mothercare nurses app, bringing mobile into bricks-and-mortar
Family retailer Mothercare revamped its mobile application to serve a more streamlined and convenient experience via new features such as digital receipts, scannable email addresses and a new design. Entire article
Database/CRM Genre Hotels plays catch-up by unlocking doors for mobile check-in
Genre Hotels is the latest hospitality marketer to embark on integrating a mobile check-in platform, enabling travelers to bypass the front desk and receive relevant offers on their smartphones, proving that upgrade promotions can be catchy at the last minute. Entire article
Content Mobile Minutes: Facebook’s bazaar; BlackBerry buys Good Technology; ZTE climbs; Shazam embraces musicians
Today in mobile marketing – Facebook advances bazaar ambitions; BlackBerry to buy mobile security firm Good Technology for $425 million; China’s once-embattled ZTE almost doubled its share in 15 months; Music app Shazam expands fan connections to all musicians. Entire article
Content Stock market’s volatility threatens mobile hiring if it continues – Mobile Marketer
Mobile Marketer today – Stock market’s volatility threatens mobile hiring if it continues; Hidden Valley leaps into beacon marketing for in-store meal inspiration. Entire article
Advertising Michael Kors, Mr Porter engage on mobile via immersive Facebook ads – Luxury Daily
Luxury Daily today – Michael Kors, Mr Porter engage on mobile via immersive Facebook ads; Tiffany starts anew with trio of collection updates. Entire article
Columns 5 businesses that benefit from data science
We looked at five businesses benefiting from data science and what exactly it is that data scientists do to better understand how these companies achieved success. Entire article
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