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Today’s headlines

Payments Mastercard, PayPal get cozier with more payment options
Mastercard and PayPal are expanding their long-standing partnership to highlight the former’s payment options more clearly within PayPal’s platform and offer Masterpass acceptance to Braintree merchants, foreshadowing the potency that financial services’ cross-partnerships can yield. Entire article
Payments Walmart boosts MoneyGram co-branded money transfer service with mobile tools
Walmart is teaming up with money transfer service MoneyGram to launch an upgraded version of the platform on, bringing new mobile money management tools to the retailer’s customers. Entire article
Applications Burger 21 incentivizes loyalty with cheesy sweepstakes
To celebrate National Cheeseburger Day on September 18, fast-casual chain Burger 21 is rolling out two new mobile-focused campaigns and a chance for customers to design a new cheeseburger.  Entire article
Content Mobile Minutes: Snapchat gets physical; The surroundie; Vibrating Bluetooth boots; Europe’s mobile payments players
Today in mobile marketing – Here’s another sign that Snapchat is building a physical device; Forget the selfie, it’s all about the virtual reality surroundie now for millennials; Bluetooth boots vibrate to guide you to your location; Europe’s mobile payment players braced for battle as US rivals move in. Entire article
Content Hilton injects spontaneity into guests’ stays via beacon-enabled mobile guides – Mobile Marketer
Mobile Marketer today – Hilton injects spontaneity into guests’ stays via beacon-enabled mobile guides; Paid search spend on digital assistants to skyrocket 3000pc by 2021: report. Entire article
Advertising Marc Jacobs, Prada usher in Google experiment to curate fashion content – Luxury Daily
Luxury Daily today – Marc Jacobs, Prada usher in Google experiment to curate fashion content; Saks’ Fall Magalog sees special appearances from Halle Berry, Samuel L Jackson. Entire article
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