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Today’s headlines

Software and technology Can partnering with augmented reality apps boost in-store traffic?
In the wake of the wildly popular Pokémon Go application, retailers are brainstorming ways to integrate augmented reality features into their bricks-and-mortar stores to draw in millennial shoppers and add interactivity to shopping experiences – a feat that could be accomplished with the right partnerships. Entire article
Research Mobile is heaviest used banking channel as transactions multiply: report
Mobile is now the most heavily used banking channel, with the average user accessing mobile banking 8.4 times within a 30-day period, according to a new report from Fiserv. Entire article
Applications Fandango and ArcLight Cinemas to make movie theaters more mobile-friendly
Digital movie hub Fandango is partnering with ArcLight Cinemas to bring its mobile ticketing platform to southern California, Chicago and Washington. Entire article
Content Mobile Minutes: YouTubers protest ad policy; EU on ad blocking; Google’s Pixel phones; Samsung’s mobile recovery
Today in mobile marketing – YouTubers protest advertiser friendly policy; Mobile phone networks should not block adverts, says EU; Google said to unveil new phones, 4K Chromecast next month; Samsung mobile recovery suffers blow as Galaxy Notes catch fire. Entire article
Content Gen Y more receptive to mobile marketing than Gen Z: Forrester – Mobile Marketer
Mobile Marketer today – Gen Y more receptive to mobile marketing than Gen Z: Forrester; Nissan’s Diehard Fan app resurfaces with new features following last year’s success. Entire article
Advertising Miu Miu’s narrative on women’s empowerment dives into skating culture – Luxury Daily
Luxury Daily today – Miu Miu’s narrative on women’s empowerment dives into skating culture; Gucci’s visual representation of fragrance hopes to shatter society norms. Entire article
Columns How brands should meet the demands of modern luxury
Strange as it sounds, the up-and-coming economic guard wants its luxury purchases to be inclusive and mutually beneficial. Entire article
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