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Today’s headlines

Multichannel retail support Shopkick acquired amid growing importance of beacon-enabled shopping
In a significant sign of support for location-based mobile shopping, SK planet – a division of South Korea’s largest mobile carrier – has agreed to acquire loyalty application shopkick for approximately $200 million. Entire article
Database/CRM Hilton builds customer loyalty with votes on promotion, charity donation
Hilton Worldwide is engaging loyal hotel customers by allowing them to vote on a promotion via a mobile-optimized site and choose the destination for a company charity donation this holiday season. Entire article
Advertising Mobile Women to Watch Summit New York Nov. 4: Walgreens, Starwood Hotels, Conde Nast, USA Today, Eli Lilly, Earth’s Best
Registration is open for the Mobile Women to Watch 2015 Summit New York on Tuesday, Nov. 4 featuring speakers from Walgreens, Starwood Hotels and Resorts, Conde Nast Entertainment, Eli Lilly, USA Today, Scripps Network, Earth’s Best and Ella’s Kitchen, RCA Records and, as well as honoring 25 women who are expected to make a difference in mobile advertising, marketing, media and commerce next year. Entire article
Marketing Coldwell Banker bets on centralized mobile platform to drive sales
Coldwell Banker is introducing a new mobile-optimized marketing platform in order to allow real estate agents to engage with consumers more readily via Web, email and social media platforms and increase sales. Entire article
Fulfillment and returns Humana rewards app users for exercise logged in via Apple HealthKit
Healthcare company Humana’s mobile application integration with Apple’s HealthKit aims to keep consumers coming back to the app by offering rewards to users that log their exercise. Entire article
Marketing Coca-Cola leverages mobile relationships to support active lifestyle initiative – Mobile Marketer
Mobile Marketer today – Coca-Cola leverages mobile relationships to support active lifestyle initiative; Marketing to young mobile users: a complex, sensitive topic. Entire article
Advertising Giorgio Armani releases mobile video ad on Harper’s Bazaar – Luxury Daily
Luxury Daily today – Giorgio Armani releases mobile video ad on Harper’s Bazaar; Gucci enters beauty realm with sensual take on the modern woman. Entire article
Columns What can the Wolf of Wall Street teach us about mobile marketing?
Mobile advertising methods have recently been brought into question by a small proportion of companies exploring the benefits of ad trading. Entire article
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