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Today’s headlines

Multichannel retail support Macy’s Backstage focuses on mobile to compete with discount retailers
As the first Macy’s Backstage stores open their doors, the new format is leveraging in-store mobile checkout options and consumer-generated social media in an attempt to ensure success. Entire article
Social networks Denny’s Instagram gift card sweepstakes jump-starts sales for new burgers
Casual diner chain Denny’s is rolling out a new line of burgers as well as a social media sweepstakes that promotes sales of the new menu items with gift card giveaways and Instagram engagement.
Entire article
Advertising Mobile Marketing Summit New York Sept. 16: Finish Line, Citi, Pep Boys, Forbes, AccuWeather, Washington Post
How are Citi Consumer Banking, Pep Boys, Finish Line, Forbes Media, AccuWeather, The Washington Post, Resource/Ammirati, mCordis, Mindshare, Somo, DigitasLBi, Urban Airship and Swrve tackling mobile for the holidays? Register for the 6th Annual Mobile Marketing Summit Sept. 16 in New York to find out from senior brand, retailer, banking, agency and media executives speaking at the exclusive summit. Entire article
Applications Shopkick’s beacon results suggest shoppers care about promotions, not information
Mobile application shopkick has doubled its users in the past year to a whopping 15 million, partially due to the shopping companion’s wide-scale deployment of beacons in major retail stores, which focus on offering consumers rewards rather than banal product information. Entire article
Multichannel retail support 7-Eleven pushes mobile convenience with on-demand delivery via DoorDash
Convenience store chain 7-Eleven is furthering its commitment to using mobile as a means of convenience by partnering with on-demand delivery platform DoorDash to allow consumers in five major markets to order goods directly from their smartphones. Entire article
Content Mobile Minutes: App install ads; Twitter advertising expands; Sony’s 4K phone; Snapchat and politics
Today in mobile marketing ­– Google wants to crush agitating ‘install our app’ ads; Twitter announces global expansion of self-service ads platform; Even if it wasn’t the world’s first 4K phone, the Sony Xperia Z5 Premium has a lot going on; John Kasich takes presidential campaign to Snapchat with bacon filter ad. Entire article
Content Anti-Flash movement could boost native ads more than HTML5 in short-term – Mobile Marketer
Mobile Marketer today – Anti-Flash movement could boost native ads more than HTML5 in short-term; Heineken socializes sampling in large-scale effort targeting bar-goers. Entire article
Advertising Jimmy Choo engages in risky behavior to launch Illicit scent – Luxury Daily
Luxury Daily today – Jimmy Choo engages in risky behavior to launch Illicit scent; Burberry brings breadth and customizability to consumers with scarf bar. Entire article
Marketing Inviting opinion pieces on mobile commerce
Mobile Commerce Daily is inviting opinion pieces on mobile commerce issues that affect retailers and marketers as they encourage shopping and transacting via mobile. Entire article
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