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Today’s headlines

Web site development Taco Bell extends successful mobile-ordering push to the Web
With Taco Bell’s mobile ordering application showing check growth of 30 percent, the chain is bringing digital ordering to a newly overhauled Web site as it continues to ramp up digital innovation. Entire article
Strategy R/GA exec: Leverage mobile to make store associates smarter than today’s shopper
NEW YORK – An executive with R/GA at the Mobile Media Summit explained that retailers should focus on mobile efforts which can make the bricks-and-mortar space a better experience for shoppers, such as equipping associates with technology to make them a bigger asset. Entire article
Social networks Dunkin’ Donuts energizes promotion with one-day Snapchat geofilter
Dunkin’ Donuts continues to ramp up its bet on Snapchat from both a content-creation and advertising standpoint, most recently by offering a one-day geofilter to boost engagement with its National Coffee Day promotion. Entire article
Software and technology Location-based targeting sheds light on store traffic and boosts sales: PlaceIQ exec
NEW YORK – A PlaceIQ executive at the Mobile Marketing Association’s SM2 Innovation Summit 2015 advised retailers and marketers to leverage location-based targeting to drive sales and take advantage of mobile’s ability to act as a sensor for in-store traffic. Entire article
Content Mobile Minutes: Facebook’s new ads; IPhone 6S sales; Samsung Pay; Snapchat’s visibility
Today in mobile marketing – Facebook, eyeing TV dollars, rolls out new ad products; Apple sells 13 million iPhones over weekend; Samsung Pay goes live in the US; Snapchat has exponentially expanded visibility. Entire article
Content Higher mobile budgets correlate to higher revenue, says Coca-Cola exec – Mobile Marketer
Mobile Marketer today – Higher mobile budgets correlate to higher revenue, says Coca-Cola exec; Maxus Global exec: Marketers need more thoughtful approach to mobile platforms. Entire article
Advertising Chanel plays with jazz band for Blues Rhythm collection effort – Luxury Daily
Luxury Daily today – Chanel plays with a jazz band for Blues Rhythm collection effort; Ecommerce growth does not need to mean slowed in-store conversions: report. Entire article
Marketing Inviting opinion pieces on mobile commerce
Mobile Commerce Daily is inviting opinion pieces on mobile commerce issues that affect retailers and marketers as they encourage shopping and transacting via mobile. Entire article
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