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Today’s headlines

Advertising Retailers should look beyond beacons to drive relevancy during holidays
Retailers relying heavily on beacons must remember other ways of driving relevancy for consumers via mobile this holiday season. Entire article
Research Facebook fans spend almost 50pc more at grocery stores: report
A new report sheds some light on the question of whether or not social media engagement impacts retailers’ bottom lines, with the Facebook fans of one large regional grocery chain spending almost 50 percent more than non-fans. Entire article
Advertising Mobile Women to Watch Summit New York Nov. 4: Walgreens, Starwood Hotels, Conde Nast, USA Today, Eli Lilly, Earth’s Best
Registration is open for the Mobile Women to Watch 2015 Summit New York on Tuesday, Nov. 4 featuring speakers from Walgreens, Starwood Hotels and Resorts, Conde Nast Entertainment, Eli Lilly, USA Today, Scripps Network, Earth’s Best and Ella’s Kitchen, RCA Records and, as well as honoring 25 women who are expected to make a difference in mobile advertising, marketing, media and commerce next year. Entire article
Payments Softcard freshens up NFC payments with laundromat collaboration
Payment solutions provider USA Technologies’ collaboration with mobile wallet solution Softcard recasts the mundane task of doing the laundry while driving momentum for NFC adoption. Entire article
Merchandising Gaiam tests integrating mobile promo codes with checkout page
Gaiam, Quest Bars, ClubW, Rocktape and Newton Running are among the brands leveraging a new tool that enables consumers to use mobile rewards and promotional codes more easily and to checkout more quickly. Entire article
Marketing Facebook prioritizes user IDs over cookies to boost mobile budgets – Mobile Marketer
Mobile Marketer today – Facebook prioritizes user IDs over cookies to boost mobile budgets; CPG brands’ localized digital activations more influential than TV ads: report. Entire article
Advertising Net-A-Porter spurs fall purchases via mobile trend report – Luxury Daily
Luxury Daily today – Net-A-Porter spurs fall purchases via mobile trend report; Marc Jacobs aims for structure, expansiveness in Web site redesign. Entire article
Columns Rise of the enterprise mobile event app
The popularity of mobile event applications – matched by their rapidly expanding power and flexibility – is a direct result of the newly emerging mobile workspace. Entire article
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