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Today’s headlines

Research Mobile’s significant influence on in-store sales overlooked by many retailers: Deloitte
Holiday sales are expected to grow more slowly overall this year even as mobile’s influence continues to gain, meaning that retailers with the strongest smartphone strategies could be the season’s biggest winners. Entire article
Strategy Pizza Hut adds zest to in-store dining with beacon rollout
Pizza Hut’s 1,471 locations in mainland China are augmenting in-store dining by enabling customers to receive movie ticket prizes in the WeChat messaging application, as well as special discounts and offers, as a reward for interacting with beacon technology via their smartphones. Entire article
Advertising Webinar on Sept. 24: Last-minute tips for effective 2015 holiday mobile marketing
Register for this free webinar Thursday, Sept. 24 at 2–3 p.m. ET on last-minute tips for effective 2015 holiday mobile marketing. Hear experts from Boston Retail Partners, iCrossing and YP offer strategic marketing advice. Entire article
Content Dockers’ sponsored content is seamlessly shoppable on mobile
Dockers is leading the way in mcommerce by adding instant shopping capabilities to its mobile native sponsored content, with readers on The Huffington Post able to tap items of interest and purchase them without leaving the publisher’s site. Entire article
Applications DirectBuy connects shoppers with products from any location
Membership discount retailer DirectBuy launched a commerce application to expand its services and remain competitive, with shoppers able to use a concierge service to search for products anywhere. Entire article
Content Mobile Minutes: Washington Post; Pebble Time Round; Facebook’s 360 videos; Pandora’s win
Today in mobile marketing – The Washington Post and Facebook: Smart strategy or deal with the devil?; Meet Pebble Time Round, Pebble’s seriously thin, circular smartwatch; Facebook brings 360 videos to news feed; Pandora co-founder: Royalties win is important, but…. Entire article
Content Amazon dominates social, but Nordstrom and Costco excel at it: report – Mobile Marketer
Mobile Marketer today – Amazon dominates social, but Nordstrom and Costco excel at it: report; NBC promotes Heroes Reborn with YouTube stars in 360 video. Entire article
Advertising Connected consumers push retailers to adopt seamless, personalized shopping experience: report – Luxury Daily
Luxury Daily today – Connected consumers push retailers to adopt seamless, personalized shopping experience: report; Chanel revamps iconic shoe for a new generation through relatable vignettes. Entire article
Columns 5 W’s of digital marketing
It can take years to fully understand your customer base, but you can start by identifying your ideal customer. Build a customer profile or buyer persona, and use this as a guideline for all of your marketing activities. Entire article
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