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Today’s headlines

Payments Mobile POS still fails to deliver on line-busting promise
While bricks-and-mortar retailers are jumping onboard to leverage mobile in their stores, if the experience lacks convenience, utility and speed, the results will discourage customers. Entire article
Banking Citi eliminates paper checks for some as mobile banking grows
With digital bill paying now more popular than paper checks, Citibank has launched a new type of banking account designed specifically for online and mobile bankers. Entire article
Advertising Mobile Women to Watch Summit New York Nov. 4: Walgreens, Starwood Hotels, Conde Nast, USA Today, Eli Lilly, Earth’s Best
Registration is open for the Mobile Women to Watch 2015 Summit New York on Tuesday, Nov. 4 featuring speakers from Walgreens, Starwood Hotels and Resorts, Conde Nast Entertainment, Eli Lilly, USA Today, Scripps Network, Earth’s Best and Ella’s Kitchen, RCA Records and AutoTrader.com, as well as honoring 25 women who are expected to make a difference in mobile advertising, marketing, media and commerce next year. Entire article
Applications MasterCard introduces travel-centric campaign to promote Travel Concierge app
MasterCard is introducing a new travel-inspired advertising campaign titled “One More Day” to encourage individuals to take advantage of vacation days and to promote its updated Travel Concierge application. Entire article
Applications REI makes app holiday-ready with new gift card capability
In a reflection of mobile’s growing role in gift card purchases, outdoor gear and apparel retailer REI has updated its iPhone app to enable users to buy digital gift cards. Entire article
Marketing As brands address iOS proliferation, the standalone iPad app faces extinction – Mobile Marketer
Mobile Marketer today – As brands address iOS proliferation, the standalone iPad app faces extinction; AMC, McDonald’s reward app users for watching branded videos. Entire article
Advertising Burberry aims for handbag purchases with Style.com mobile ad – Luxury Daily
Luxury Daily today – Burberry aims for handbag purchases with Style.com mobile ad; Moschino amplifies runway capsule through Nordstrom, Selfridges. Entire article
Columns Brands and consumers cannot be friends
It may seem clichéd, but brand marketers would do well to abide by the dating advice they were given years ago. Entire article
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