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Today’s headlines

Applications American Eagle Outfitters boosts mcommerce by enhancing in-app merchandising
American Eagle Outfitters is looking to take advantage of the expected surge in mcommerce sales during the holiday shopping season with enhanced product merchandising in its mobile application. Entire article
Multichannel retail support Toaster Strudel campaign engages Fruit Ninja fans via gaming, coupons
Pillsbury Toaster Strudel’s “More Fruit” campaign drove consumer engagement this summer by creating an end-to-end gaming and entertainment experience that started in a digital game, moved into a mobile coupon and ended in a checkout line. Entire article
Advertising Mobile Women to Watch Summit New York Nov. 4: Walgreens, Starwood Hotels, Conde Nast, USA Today, Eli Lilly, Earth’s Best
Registration is open for the Mobile Women to Watch 2015 Summit New York on Tuesday, Nov. 4 featuring speakers from Walgreens, Starwood Hotels, Conde Nast, USA Today, Eli Lilly, Earth’s Best, Scripps Networks and AutoTrader as well as honoring 25 women who are expected to make a difference in mobile next year. Entire article
Payments Samsung, PayPal tap fingerprint technology in smartwatch response to Apple
A Samsung-PayPal smartwatch under development with mobile payment fingerprint-identification technology would increase the ability to simplify payment authentication on a device with limited space for a long PIN or password. Entire article
Social networks Benefit wings it with mobile social giveaway promoting friendship
Benefit Cosmetics’ new Wing Women campaign promotes friendship while giving customers a way to win the line’s most popular products. Entire article
Marketing Tim Hortons drives foot traffic with scavenger hunt on social media
Tim Hortons Café & Bake Shop is offering a slew of ways for consumers to celebrate National Coffee Week, including a social media scavenger hunt for free gift cards across select cities in the United States. Entire article
Marketing 68pc of retailers overlook mcommerce investments: report – Mobile Marketer
Mobile Marketer today – 68pc of retailers overlook mcommerce investments: report; Bacardi targets mobile users on Pandora for Bermuda Triangle contest. Entire article
Advertising Brizo turns to Elle Décor, Veranda to further fashion campaign – Luxury Daily
Luxury Daily today – Brizo turns to Elle Décor, Veranda to further fashion campaign; Karl Lagerfeld’s newspaper is haute off the press. Entire article
Columns Automation vs. innovation: The matchup that shouldn’t exist in mobile advertising
Why are we serving the same crappy advertising patterned after desktop units such as pre-roll video ads, mini banner ads, interstitials and the like? And why have we accelerated automation that makes it so easy to deploy such formats when industry research shows that users do not respond positively to these ads? Entire article
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