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Today’s headlines

Strategy Domino’s grabs bigger slice of mobile sales via loyalty program
Domino’s is continuing its mobile blitz this year by introducing a new loyalty program, Piece of the Pie Rewards, that enables consumers to order pizzas via its mobile application or online to begin earning points redeemable for free menu items. Entire article
Applications Sally Hansen polishes mobile sales via ManiMatch app
Sally Hansen is aiming to ramp up mobile sales by introducing the ManiMatch application, which allows beauty enthusiasts to use a scanning feature to try on more than 200 nail polish shades before receiving personalized color suggestions and the option to purchase their favorites. Entire article
Advertising Webinar on Sept. 24: Last-minute tips for effective 2015 holiday mobile marketing
Register for this free webinar Thursday, Sept. 24 at 2–3 p.m. ET on last-minute tips for effective 2015 holiday mobile marketing. Hear experts from Boston Retail Partners, iCrossing and YP offer strategic marketing advice. Entire article
Database/CRM Sports Authority extends reach of loyalty program via MapMyFitness app
Sporting goods retailer Sports Authority is motivating repeat purchases with a new mobile program in partnership with Under Armour that will enable customers to earn rewards by completing fitness activities on the MapMyFitness application. Entire article
Content Mobile Minutes: Visa’s payments in India; HTC and blue chip index; App store cleanup; Facebook’s mobile ads
Today in mobile marketing – Visa shelves mobile payment venture in India; Declining smartphone maker HTC booted from blue chip index; Apple cleaning up iOS App Store after first major attack; How Zuck’s old TA helped Facebook master mobile ads. Entire article
Content Heineken reflects essence of James Bond’s cutting-edge gadgets via mobile – Mobile Marketer
Mobile Marketer today – Heineken reflects essence of James Bond’s cutting-edge gadgets via mobile; Starbucks sweetens focus on social media through segmentation. Entire article
Advertising LuxDeco creates interactive resource with scannable magazine debut – Luxury Daily
Luxury Daily today – LuxDeco creates interactive resource with scannable magazine debut; Armani motivates consumers to embrace experiences with inspirational content. Entire article
Marketing Inviting opinion pieces on mobile commerce
Mobile Commerce Daily is inviting opinion pieces on mobile commerce issues that affect retailers and marketers as they encourage shopping and transacting via mobile. Entire article
Columns How brands and retailers can improve their mobile marketing efforts
U.S. consumers now spend close to three hours each day on their mobile phones, yet they do the bulk of their online purchasing on desktop and laptop computers with larger screens and physical keyboards, making it easier to browse and type in credit card numbers than on smartphones. Entire article
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