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Today’s headlines

Software and technology Amazon, Lowe’s, E*Trade reduce mcommerce friction with Touch ID
Brands including Amazon, Lowe’s and E*Trade have embraced iOS 8’s Touch ID in recognition of mcommerce’s unrealized potential as mobile app usage continues to grow. Entire article
Social networks Alex and Ani promotes roots in music-themed Twitter contest
New England jewelry retailer Alex and Ani is promoting its roots on Twitter with a social campaign awarding one winner with free tickets and a bangle bracelet to concerts at the House of Blues Boston. Entire article
Advertising Mobile Women to Watch Summit New York Nov. 4: Walgreens, Starwood Hotels, Conde Nast, USA Today, Eli Lilly, Earth’s Best
Registration is open for the Mobile Women to Watch 2015 Summit New York on Tuesday, Nov. 4 featuring speakers from Walgreens, Starwood Hotels, Conde Nast, USA Today, Eli Lilly, Earth’s Best, Scripps Networks and AutoTrader as well as honoring 25 women who are expected to make a difference in mobile next year. Entire article
Payments Carrier billing brings new opportunities to Corethree’s mobile ticketing apps
Corethree, which powers mobile ticketing for buses in Britain, is enabling users for the first time to charge their bus tickets to their phone bill, eliminating the need to use a credit or debit card. Entire article
Applications Hasselblad creates mobile showroom via product catalog app
Swedish camera brand Hasselblad is educating established and potential consumers on the use of its products through a new mobile application. Entire article
Marketing Beacon messages cause drop in app use when overdone: report – Mobile Marketer
Mobile Marketer today – Beacon messages cause drop in app use when overdone: report; Marketers should not forget older smartphone models in rush to new software. Entire article
Advertising creates collage of Fashion Weeks on Instagram – Luxury Daily
Luxury Daily today – creates collage of Fashion Weeks on Instagram; Hermès creates digital home for silk collections. Entire article
Columns Mobile video to accelerate mobile advertising value proposition
Recent comScore data indicates mobile media consumption is the most used form of digital media consumption, which should intuitively correlate to a tipping point in spend. Yet, there still remains debate as our industry struggles to allocate traditional brand marketing dollars to this opportunity. Entire article
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