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Today’s headlines

Strategy Do ride-sharing app partnerships drive revenue, awareness for brands?
A number of big-name brands have already entered into partnerships with ride-sharing services such as Uber and more such collaborations are expected to roll out in the future due to the convenience they offer users and the inherent revenue potential for marketers. Entire article
Applications Champs Sports slam-dunks sneaker launch dates into mcommerce app
Athletic footwear retailer Champs Sports is tiptoeing into mobile for the first time with the rollout of a new application that enables sports fans to keep track of new sneaker releases, purchase items on their smartphones and sign up for the retailer’s loyalty program. Entire article
Advertising Webinar on Sept. 24: Last-minute tips for effective 2015 holiday mobile marketing
Register for this free webinar Thursday, Sept. 24 at 2–3 p.m. ET on last-minute tips for effective 2015 holiday mobile marketing. Hear experts from Boston Retail Partners, iCrossing and YP offer strategic marketing advice. Entire article
Payments Barclays differentiates contactless payments offering with speed, card replacement
Barclays Bank continues to jockey for a meaningful role in mobile payments in Britain, most recently with plans to update the Barclaycard Android application to enable tap-and-go payments and provide services unique to the space. Entire article
Content Mobile Minutes: IOS 9 crashes; Mobile piggybacking; Pinterest’s milestone; YouTube’s mobile gaming streaming
Today in mobile marketing – Apple customers report devices crashing on iOS 9 update; Who needs an interface anyway?; Pinterest hits 100 million monthly users in bid for ad-search dollars; YouTube launches mobile game streaming service. Entire article
Marketing What Facebook’s dislike button means for marketers and their data – Mobile Marketer
Mobile Marketer today – What Facebook’s dislike button means for marketers and their data; Century 21 tackles creative challenges of native video with strong results. Entire article
Advertising Bloomingdale’s uses fashion week as backdrop to promote exclusive designs – Luxury Daily
Luxury Daily today – Bloomingdale’s uses fashion week as backdrop to promote exclusive designs; Valentino pulls strings to whimsically promote fall collection. Entire article
Columns Digital experiences are transforming luxury retail
Luxury retail is being transformed by the emergence of digital experiences, representing a strategic investment for retailers brave enough to rethink how online sales should work. Entire article
Columns Why chat messaging apps are a location-based alternative to geofencing
Younger consumers show a growing preference for texting and messaging over more traditional social media channels such as Facebook, Twitter and LinkedIn. Entire article
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