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Today’s headlines

Software and technology Ulta Beauty is early retail adopter of Apple’s Spotlight search
Cosmetics and salon chain Ulta Beauty is one of the first retailers to take advantage of Spotlight search for its iPhone application, enabling users to easily find recently viewed items by swiping on the screen. Entire article
Strategy California Pizza Kitchen uncorks cocktail sales with mobile personality quiz
California Pizza Kitchen is inviting consumers to visit a restaurant and taste its new wine and hand-crafted sangria flights by encouraging them to take a mobile quiz to discover which wine region best suits their personality and simultaneously enter a sweepstakes for a trip to Napa Valley. Entire article
Applications European Wax Center’s Android app beautifies mobile bookings, calendar reminders
European Wax Center is heating up sales by rolling out its application for Android devices, enabling customers to book reservations for waxing services, receive reservation reminders for their mobile calendars and take advantage of a first-time user welcome incentive. Entire article
Content Mobile Minutes: Facebook lobbies for speed; Amazon pilots on Twitch; SoftBank’s PokeStops; Messenger instant video
Today in mobile marketing – Facebook pushes advertisers to speed up their mobile sites; Amazon taps $1B focus group by streaming shows on Twitch; Pokemon Go deal lifts SoftBank, Nintendo; Facebook Messenger launches instant video. Entire article
Content Anheuser-Busch, GE promote user interactivity with Instagram’s pinch-and-zoom feature – Mobile Marketer
Mobile Marketer today – Anheuser-Busch, GE promote user interactivity with Instagram’s pinch-and-zoom feature; US Open’s official mobile app is IBM-powered and AI-enhanced. Entire article
Advertising Bloomingdale’s gamifies in-store shopping through Snapchat filters – Luxury Daily
Luxury Daily today – Bloomingdale’s gamifies in-store shopping through Snapchat filters; Hermès gives first-hand look at craftsmanship in Vancouver. Entire article
Content Mobile Commerce Daily will not publish Monday, Sept. 5
Mobile Commerce Daily will not publish on Monday, Sept. 5 in observance of Labor Day. Enjoy the holiday weekend! Entire article
Columns How 6 apps took their technologies mainstream
The phenomenon of a technology struggling for relevance only to have one product or implementation spark a fire and suddenly find widespread adoption is not unique. Entire article
Columns Advertisers must get over match rates in digital advertising
By focusing too much on match rates and the deceptive value of instant results generated from a matched set, marketers are actually standing in their own way, preventing the next big wave in targeting cross-screen audiences from taking off. Entire article
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