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Today’s headlines

Applications Chipotle spices up sales with mobile delivery for college students
Chipotle Mexican Grill is taking the recent mobile ordering blitz one step further by identifying a potentially lucrative target audience of college students, prompting the brand to team up with the Tapingo application for quick mobile delivery to campuses nationwide. Entire article
Strategy Hilton fluffs the pillows for Uber’s arrival into HHonors app
Hilton Worldwide is opening its doors to usher in a partnership with ridesharing service Uber by enabling guests to set ride reminders, request vehicles to and from nearby locations as well as explore local scenes via a digital guide powered by Uber within the HHonors loyalty application.
Entire article
Advertising Mobile Marketing Summit New York Sept. 16: Finish Line, Citi, Pep Boys, Forbes, AccuWeather, Washington Post
How are Citi Consumer Banking, Pep Boys, Finish Line, Forbes Media, AccuWeather, The Washington Post, Resource/Ammirati, mCordis, Mindshare, Somo, DigitasLBi, Urban Airship and Swrve tackling mobile for the holidays? Register for the 6th Annual Mobile Marketing Summit Sept. 16 in New York to find out from senior brand, retailer, banking, agency and media executives speaking at the exclusive summit. Entire article
Web site development narrows mobile conversion gap with streamlined checkout has narrowed the gap between desktop and mobile conversions by adopting one-tap checkout and after-delivery payment for smartphone users. Entire article
Payments PayPal shakes up peer-to-peer mobile payments with URL-based system
PayPal Canada is rolling out a new payments platform titled PayPal.Me that enables users to send a personalized URL link to friends and family via their mobile device to collect on IOUs and avoid money hassles with owed payments. Entire article
Content Mobile Minutes: Robin smartphone; Obama on Instagram; Apple’s enterprise push; Google logo
Today in mobile marketing – This new smartphone automatically moves files and apps to the cloud; Obama assumes control of the White House’s Instagram; Apple is beating enterprise tech at its own game; Google unveils new logo with emphasis on apps, devices. Entire article
Content Instagram’s interaction rate for branded posts plummets as competition grows: Forrester – Mobile Marketer
Mobile Marketer today – Instagram’s interaction rate for branded posts plummets as competition grows: Forrester; Allrecipes transforms into mobile-first social platform. Entire article
Advertising Net-A-Porter makes shopping more social by expanding mobile app – Luxury Daily
Luxury Daily today – Net-A-Porter makes shopping more social by expanding mobile app; $50B UK luxury market could almost double by end of decade. Entire article
Columns FTC issues new social media and endorsement guidance
The Federal Trade Commission’s Endorsement Guides were revised in 2009 to provide advertisers with guidance on how to apply traditional legal principles regarding testimonials and endorsements to new marketing channels and techniques. Entire article
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