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Today’s headlines

Social networks Lesser-known social networks offer holiday marketing opportunities for retailers
While retailers are ramping up their Facebook and Twitter campaigns for the 2014 holiday season, when it comes to reaching the increasingly important mobile shopper, they would do well to not overlook social media sites such as Tumblr, Wanelo and We Heart It. Entire article
Payments Tesco tests mobile payments service for easier grocery shopping
Tesco, a multinational retailer of groceries and general merchandise, has announced trials of a mobile payment service for customers via the PayQwiq service. Entire article
Web site development Louisville Slugger aims for the fence with mobile-optimized Web site
Baseball gear manufacturer Louisville Slugger has announced a collaboration to revamp its ecommerce offerings and provide all of its products in one convenient place. Entire article
Social networks Marni bolsters social media presence before 20th anniversary
Italian apparel and accessories label Marni is expanding its social media presence just in time for Milan Fashion Week with new Twitter and Instagram accounts. Entire article
Marketing Mobile ad measurement begins to evolve beyond click-through rates – Mobile Marketer
Mobile Marketer today – Mobile ad measurement begins to evolve beyond click-through rates; Top brands optimize their apps with iOS 8’s widgets, push notifications. Entire article
Advertising Hasselblad creates mobile showroom via product catalog app – Luxury Daily
Luxury Daily today – Hasselblad creates mobile showroom via product catalog app; What impact will Russian politics have on the fashion industry? Entire article
Marketing Inviting opinion pieces on mobile commerce
Mobile Commerce Daily is inviting opinion pieces on mobile commerce issues that affect retailers and marketers as they encourage shopping and transacting via mobile. Entire article
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