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Today’s headlines

Strategy Krispy Kreme digs up in-store treasure with pirate-themed mobile site
Krispy Kreme hopes to boost in-store traffic this Saturday with a new mobile site, called the ArrPhone, that offers virtual accessories for dressing up on International Talk Like a Pirate Day while driving interest in the Kreme Filled Pirate donut. Entire article
Payments Macy’s reduces mobile payments friction with PayPal One Touch
Macy’s is boosting its mobile payments strategy by rolling out PayPal as a payment option in-store, online and on mobile, including the service’s new streamlined One Touch capabilities. Entire article
Advertising Webinar on Sept. 24: Last-minute tips for effective 2015 holiday mobile marketing
Register for this free webinar Thursday, Sept. 24 at 2–3 p.m. ET on last-minute tips for effective 2015 holiday mobile marketing. Hear experts from Boston Retail Partners, iCrossing and YP offer strategic marketing advice. Entire article
Banking Citi helps shoppers manage holiday spending via Apple Watch
NEW YORK – A Citi executive at the Mobile Marketing Summit: Wearables and Holiday Focus 2015 explained how the bank is serving an easier way to manage holiday budgets by enabling shoppers to track spending in real-time from their wrists. Entire article
Multichannel retail support How to marry mobile with location for bricks-and-mortar advantage: Swrve exec
NEW YORK – A Swrve executive at Mobile Marketing Summit: Wearables and Holiday Focus 2015 advised retailers with a strong bricks-and-mortar presence to leverage location-based targeting such as geofencing and beacons to drive consumers in-store and prevent their stores from becoming showrooming locations. Entire article
Content Mobile Minutes: InMobi and APUS; Apple’s patent win; News Corp. buys Unruly; Uber rivals partner
Today in mobile marketing – India’s InMobi ties up with China’s APUS to take on Google; Apple wins patent ruling against Samsung in U.S. appeals court; News Corporation to buy Unruly for up to $176 million; Uber rivals form international alliance. Entire article
Content GE, Mountain Dew embrace Snapchat’s new lenses for organic social engagements – Mobile Marketer
Mobile Marketer today – GE, Mountain Dew embrace Snapchat’s new lenses for organic social engagements; Toyota races into growing mobile loyalty opportunity for automakers. Entire article
Advertising Bentley pushes Bentayga with emotional recognition and innovative app – Luxury Daily
Luxury Daily today – Bentley pushes Bentayga with emotional recognition and innovative app; Localization presents obstacles, opportunities for brands: L2. Entire article
Columns 6 key reasons why a new app fails
Launching a new application can be scary. And for good reason. Most businesses invest between $50,000 and $1 million in developing their new app, according to Kinvey’s survey on the State of Enterprise Mobility (2014). Entire article
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