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Today’s headlines

Multichannel retail support Make mobile personalized, localized and timely for success with millennials: Finish Line exec
NEW YORK – A Finish Line executive at the Mobile Marketing Summit: Wearables and Holiday Focus 2015 said that leveraging mobile for personalized, localized and timely engagements drives success with the chain’s target audience of millennials. Entire article
Messaging Pep Boys thanks SMS and wallet program for successful mobile entry
NEW YORK – A Pep Boys executive at the Mobile Marketing Summit: Wearables and Holiday Focus 2015 explained how a SMS and mobile wallet program was the best fit for the automotive aftermarket chain given its heavy reliance on the bricks-and-mortar experience. Entire article
Advertising Webinar on Sept. 24: Last-minute tips for effective 2015 holiday mobile marketing
Register for this free webinar Thursday, Sept. 24 at 2–3 p.m. ET on last-minute tips for effective 2015 holiday mobile marketing. Hear experts from Boston Retail Partners, iCrossing and YP offer strategic marketing advice. Entire article
Multichannel retail support Beyond the Rack exec: PayPal still has a strong following
NEW YORK – A Beyond the Rack executive at the Mobile Marketing Summit: Wearables and Holiday Focus 2015 discussed several key advances in the retailer’s strategy that have driven results on mobile, including responsive design, mobile-optimized emails and offering PayPal. Entire article
Research Why retailers should leverage mobile to activate in-store experiences
NEW YORK – A Resource/Ammirati executive at the Mobile Marketing Summit: Wearables and Holiday Focus 2015 stated that retailers must step up efforts to leverage smartphones to activate in-store experiences, including via typically untapped sources such as user-generated content and social media. Entire article
Marketing Wearables will gain steam ahead of holiday season, digital execs say – Mobile Marketer
Mobile Marketer today – Wearables will gain steam ahead of holiday season, digital execs say; Washington Post exec: Publications cannot compete without a mobile app. Entire article
Content Mobile Minutes: Facebook and Shopify; Apple’s delayed update; Lyft and Uber’s rival; Financial advisers and social
Today in mobile marketing – Now that you can buy stuff on Facebook, you’ll never leave; Apple delays software update for Watch after finding bug; Lyft teams up with Uber’s No. 1 rival in China; Advisers gain business through social media. Entire article
Advertising Barneys exec: Stay ahead of curve, take risks and provide experiences – Luxury Daily
Luxury Daily today – Barneys exec: Stay ahead of curve, take risks and provide experiences; Luxury legacy created by brand mission and mythology. Entire article
Marketing Inviting opinion pieces on mobile commerce
Mobile Commerce Daily is inviting opinion pieces on mobile commerce issues that affect retailers and marketers as they encourage shopping and transacting via mobile. Entire article
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