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Today’s headlines

Payments Apple Pay’s halo effect evident in Subway Softcard partnership
The excitement around Apple Pay is helping to shine a new light on NFC-enabled mobile payments solution Softcard – previously known as Isis – which had been languishing, as evidenced by a new deal to support mobile payments and loyalty at Subway. Entire article
Web site development Foot Locker sports a speedy omnichannel approach with Deliv
Foot Locker aims to enhance the user experience on its mobile-optimized Web site by offering same-day deliveries through crowdsourcing service Deliv, which provides low-cost services and step-by-step shipment tracking. Entire article
Advertising SeatGeek reaches ticket seekers on social with targeted ads
As mobile ticketing becomes more competitive, ticket search engine SeatGeek is using promoted tweets that include targeted offers based on users’ favorite sports to promote its mobile application. Entire article
Merchandising By Atelier offers complimentary concierge service to spur iPhone 6 case sales
Tailor-made accessories brand By Atelier is driving affluent consumers toward its new cases for Apple’s iPhone 6 by offering additional perks. Entire article
Marketing Mobile boosts email deliverability, but will it last? – Mobile Marketer
Mobile Marketer today – Mobile boosts email deliverability, but will it last?; CBS expands Eye-lert system with mobile push notifications. Entire article
Advertising Nordstrom employs New York Instagrammers to personalize fall accessories – Luxury Daily
Luxury Daily today – Nordstrom employs New York Instagrammers to personalize fall accessories; Harrods, Fortnum & Mason boost foot traffic with London Design Festival displays. Entire article
Marketing Inviting opinion pieces on mobile commerce
Mobile Commerce Daily is inviting opinion pieces on mobile commerce issues that affect retailers and marketers as they encourage shopping and transacting via mobile. Entire article
Columns Measurement boundaries to include offline behavior for mobile campaigns
Proving the efficacy of programs based on both devices – lack of cookies – and consumers who jump across platforms to complete transactions has always been challenging. Entire article
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