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Today’s headlines

Multichannel retail support Will retailers finally master location-based marketing this holiday season?
One of the biggest advances in mobile retailing during the upcoming holiday shopping season compared with last year could be the more sophisticated use of real-time location-based marketing. Entire article
Merchandising Home Depot climbs the rungs on digital gifting by embracing mobile
The Home Depot’s mobile-first focus has awarded the brand the top spot among retailers offering digital gift cards, proving that consumers require easy ways of sending virtual store credit to friends and family via smartphones, according to a report from CashStar and Retail Systems Research. Entire article
Advertising Mobile Marketing Summit New York Sept. 16: Finish Line, Citi, Pep Boys, Forbes, AccuWeather, Washington Post
How are Citi Consumer Banking, Pep Boys, Finish Line, Forbes Media, AccuWeather, The Washington Post, Resource/Ammirati, mCordis, Mindshare, Somo, DigitasLBi, Urban Airship and Swrve tackling mobile for the holidays? Register for the 6th Annual Mobile Marketing Summit Sept. 16 in New York to find out from senior brand, retailer, banking, agency and media executives speaking at the exclusive summit. Entire article
Advertising Webinar on Sept. 24: Last-minute tips for effective 2015 holiday mobile marketing
Register for this free webinar Thursday, Sept. 24 at 2–3 p.m. ET on last-minute tips for effective 2015 holiday mobile marketing. Hear experts from Boston Retail Partners, iCrossing and YP offer strategic marketing advice. Entire article
Social networks Wendy’s steams up BBQ sandwich return with interactive YouTube videos
The Wendy’s Co. is differentiating itself from the slew of fast food chains rolling out mobile-optimized games by attempting to bolster awareness and sales for the newly returned Pulled Pork BBQ Sandwich via a variety of choose-your-own-adventure YouTube videos. Entire article
Multichannel retail support Target brings shoppable aisles to smartphones via Instacart delivery
Target is cottoning on to the influx of retailers experimenting with mobile delivery platforms by teaming up with the Instacart application to enable Minneapolis residents to purchase groceries via smartphones and have them delivered to their homes in as little as an hour. Entire article
Content Mobile Minutes: Smartphone-summoned public transportation; Stripe launches Relay; Salesforce and IoT; Tweet to donate
Today in mobile marketing – Driverless pod paves way for smartphone-summoned transport; Stripe unveils Relay to make it easier to shop on mobile; Salesforce seeks to organize Internet of Things; Want to donate to a political candidate? Now there’s a tweet for that. Entire article
Content Ford chases millennials on messaging apps via branded emojis – Mobile Marketer
Mobile Marketer today – Ford chases millennials on messaging apps via branded emojis; Dunkin’ Donuts first to sponsor ESPN’s interactive content on Periscope. Entire article
Advertising Saks gives consumers front row seat for NYFW via Meerkat streaming – Luxury Daily
Luxury Daily today – Saks gives consumers front row seat for NYFW via Meerkat streaming; Harrods shows ageless appeal of furnishings with in-store installation. Entire article
Columns Why adaptive Web design is superior to responsive for mcommerce
While RWD is gaining traction today, many major companies realize the limitations of simply reflowing the same content on every device, and the benefits of offering a unique experience for each device category. Entire article
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