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Today’s headlines

Marketing Chipotle authors book report contest, linking free burritos and Amazon Kindle
Chipotle is ramping up sales through a new contest and partnership with Amazon built around a mobile-optimized book report platform while also leveraging text messaging to deliver related offers. Entire article
Advertising Coach unzips shoppable Instagram ad for exclusive look at fall items
Accessories marketer Coach is leveraging Instagram’s new shoppable advertising units to ramp up excitement for its fall handbag collection, projecting an aura of exclusivity by offering users of the photo-sharing application an invitation to be the first to shop the new items.
Entire article
Advertising Mobile Marketing Summit New York Sept. 16: Finish Line, Citi, Pep Boys, Forbes, AccuWeather, Washington Post
How are Citi Consumer Banking, Pep Boys, Finish Line, Forbes Media, AccuWeather, The Washington Post, Resource/Ammirati, mCordis, Mindshare, Somo, DigitasLBi, Urban Airship and Swrve tackling mobile for the holidays? Register for the 6th Annual Mobile Marketing Summit Sept. 16 in New York to find out from senior brand, retailer, banking, agency and media executives speaking at the exclusive summit. Entire article
Advertising Webinar on Sept. 24: Last-minute tips for effective 2015 holiday mobile marketing
Register for this free webinar Thursday, Sept. 24 at 2–3 p.m. ET on last-minute tips for effective 2015 holiday mobile marketing. Hear experts from Boston Retail Partners, iCrossing and YP offer strategic marketing advice. Entire article
Software and technology Dollar Bank optimizes mobile onboarding via GPS and imaging
Pennsylvania and northeastern Ohio regional bank Dollar Bank is streamlining new customer onboarding via mobile to eliminate early abandon rates and ensure it is reaching consumers wherever they want to use the banking service. Entire article
Strategy 7-Eleven stirs up end-of-summer mobile sales and loyalty sign-ups
Convenience chain 7-Eleven is attempting to cause mobile sales to foam over by offering a buy one, get one free Slurpee deal that also counts toward its loyalty program’s “Buy Six, Get the Seventh Free” promotion, driving more drinks purchases as well as sign-ups. Entire article
Content Mobile Minutes: IPhone sales; Tablets redux; Video ads; Japan’s wireless carriers
Today in mobile marketing – Apple says iPhone on pace to beat last year’s first weekend; Why tablets are the future of computing; Shares of Japan’s top mobile carriers drop after prime minister’s comments; Are video ads worth it? About 40 percent of ad agencies say they’re not sure. Entire article
Content Ad-blocking makes mobile news sites more than 3 seconds faster: report – Mobile Marketer
Mobile Marketer today – Ad-blocking makes mobile news sites more than 3 seconds faster: report; Pittsburgh Penguins ramps up proximity marketing via beacon content management. Entire article
Advertising Luxury brands continue to lag in omnichannel retail: report – Luxury Daily
Luxury Daily today – Luxury brands continue to lag in omnichannel retail: report; Berluti shows what the boys like in social video. Entire article
Marketing Inviting opinion pieces on mobile commerce
Mobile Commerce Daily is inviting opinion pieces on mobile commerce issues that affect retailers and marketers as they encourage shopping and transacting via mobile. Entire article
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