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Today’s headlines

Multichannel retail support Starbucks accelerates Mobile Order & Pay rollout as success escalates
Starbucks is accelerating the rollout of Mobile Order & Pay in response to strong results, with the service now expected to be available at all company-owned stores by the end of September as well as on Android phones for the first time. Entire article
Social networks Facebook hits the Like button for updated mobile shopping pages
Facebook has updated its Pages feature to aid businesses in bolstering their mobile presence and sales via more prominent call-to-action buttons, improved layout and new sections for showcasing relevant information to users.
Entire article
Advertising Mobile Marketing Summit New York Sept. 16: Finish Line, Citi, Pep Boys, Forbes, AccuWeather, Washington Post
How are Citi Consumer Banking, Pep Boys, Finish Line, Forbes Media, AccuWeather, The Washington Post, Resource/Ammirati, mCordis, Mindshare, Somo, DigitasLBi, Urban Airship and Swrve tackling mobile for the holidays? Register for the 6th Annual Mobile Marketing Summit Sept. 16 in New York to find out from senior brand, retailer, banking, agency and media executives speaking at the exclusive summit. Entire article
Advertising Webinar on Sept. 24: Last-minute tips for effective 2015 holiday mobile marketing
Register for this free webinar Thursday, Sept. 24 at 2–3 p.m. ET on last-minute tips for effective 2015 holiday mobile marketing. Hear experts from Boston Retail Partners, iCrossing and YP offer strategic marketing advice. Entire article
Payments Marriott grabs share of Chinese wallets via Alipay integration
Marriott International is appealing to mobile-savvy Chinese consumers by introducing payment option Alipay at select properties, suggesting there may be an untapped demographic for travel marketers to target. Entire article
Research In-app purchases to transcend mobile ad revenue: Flurry
In-application purchases are likely to surpass revenue derived from mobile advertising, while more consumer time is spent within apps than viewing television, confusing advertisers even more on where they should focus their marketing budgets, according to research from Flurry Insights. Entire article
Content Mobile Minutes: Cyanogen; Virtual reality shopping; T-Mobile; Windows 10 smartphone
Today in mobile marketing – Cortana on Cyanogen: CEO Kirt McMaster on building the next great smartphone OS; Trillenium takes virtual reality into online shopping; T-Mobile reaches its limit on heavy data users; Windows 10 finds a new smartphone ally: Alcatel OneTouch. Entire article
Content Airlines discover social responsiveness does not correlate to engagement: report – Mobile Marketer
Mobile Marketer today – Airlines discover social responsiveness does not correlate to engagement: report; Zac Brown Band taps beacons for contextual engagement with concertgoers. Entire article
Advertising Partners Trust launches all-in-one real estate platform – Luxury Daily
Luxury Daily today – Partners Trust launches all-in-one real estate platform; Gucci, Louis Vuitton craft best digital customer experience: report. Entire article
Columns Digitizing stored value: Challenge of going mobile
In just one year, from June 2013 to June 2014, mobile application usage was up 52 percent, with more consumers using their smartphones than their laptops to make buying decisions – even though when it came to completing purchases, consumers were more comfortable on their laptops. Entire article
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