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Today’s headlines

Messaging Chatbots have potential, but still face hurdles – especially for banks
While chatbots may be becoming more mainstream in retail sectors, a new Forrester Research report warns that they still have some hurdles to overcome, especially when it comes to banking. Entire article
Banking Mastercard continues mobile pay push, expands Masterpass features and coverage
Mastercard’s digital payment service Masterpass is expanding its global coverage and highlighting its many features designed to give users comprehensive financial control in their smartphones. Entire article
Multichannel retail support Stuart Weitzman provides introductory course in boots via ecommerce guide
U.S. footwear label Stuart Weitzman is walking consumers through its extensive selection of boots with an interactive ecommerce feature. Entire article
Content Mobile Minutes: Galaxy Note 7 warning; Facebook’s emerging market; Nintendo smartphone game; Apple Music vs. Spotify
Today in mobile marketing – F.A.A. strongly advises against using Samsung Galaxy Note 7 aboard planes; Facebook becomes emerging-markets play as user base shifts; Nintendo aims to rescue profits with Mario’s jump to smartphones; Apple Music vs. Spotify: Guess who’s winning now. Entire article
Content Marriott fulfills football tailgaters’ on-site requests via mobile – Mobile Marketer
Mobile Marketer today – Marriott fulfills football tailgaters’ on-site requests via mobile; TreSemme lathers up virtual reality content, Snapchat-exclusive shows for NYFW. Entire article
Advertising Vogue Snapchat Discover channel premieres amidst NYFW – Luxury Daily
Luxury Daily today – Vogue Snapchat Discover channel premieres amidst NYFW; Luxury flagship retail store may give way to brandships. Entire article
Columns In mobile, marketers must put experience and expertise ahead of hard evidence
The reason: We cannot yet track a linear relationship between action and result in mobile. Entire article
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