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Today’s headlines

Columns Can the surge in ad blocking be good for advertisers?
Ad blocking has grown by 41 percent globally in the last 12 months. Sixteen percent of the United States online population blocked ads in the second quarter of 2015, equaling 45 million monthly active users. Entire article
Banking Chase Freedom app provides redemption freedom at Target, Starbucks
The Chase Freedom credit card now allows cardholders to instantly redeem points at major retailers such as Target and Starbucks through a new mobile application, reflecting how rewards programs are being reimagined for the mobile space.
Entire article
Advertising Mobile Marketing Summit New York Sept. 16: Finish Line, Citi, Pep Boys, Forbes, AccuWeather, Washington Post
How are Citi Consumer Banking, Pep Boys, Finish Line, Forbes Media, AccuWeather, The Washington Post, Resource/Ammirati, mCordis, Mindshare, Somo, DigitasLBi, Urban Airship and Swrve tackling mobile for the holidays? Register for the 6th Annual Mobile Marketing Summit Sept. 16 in New York to find out from senior brand, retailer, banking, agency and media executives speaking at the exclusive summit. Entire article
Research Shoppers visit fewer stores as technology becomes ubiquitous: MasterCard
In-store shoppers are more focused than ever, buying from a narrower list of unique stores than in the past now that technology touches nearly every retail transaction in some way, according to a new report from MasterCard. Entire article
Multichannel retail support PetSmart delivers on Google Express endeavor, expanding to wider market
Pet supply retailer PetSmart is expanding delivery of its products through Google Express’ mobile application following a string of successes in larger markets, indicating the benefits of partnering with a mobile service that sells multiple brands. Entire article
Applications Burger 21 bites into National Cheeseburger Day to promote loyalty app
Fast food chain Burger 21 is adding some sizzle to its new mobile application and loyalty platform ahead of National Cheeseburger Day by offering a sweepstakes on social media, as well as a mobile offer for a free cheeseburger, suggesting that national events are ideal for advertising new digital initiatives. Entire article
Content Mobile Minutes: Periscope and fashion; Smartwatches’ hype; Real-time mobile payments; Uber for anything
Today in mobile marketing – Periscope is set to make fashion weeks more candid than ever this season; Fitbit exec says smartwatches still ‘more hype than reality’; Officials push for ‘real-time’ mobile payment tech; Uber for anything? Yawn. Meet Uber for Uber for anything. Entire article
Content Bud Light fortifies mobile search results with NFL videos – Mobile Marketer
Mobile Marketer today – Bud Light fortifies mobile search results with NFL videos; Apple’s app story gets bigger with universal reach across iPhone, iPad, Apple TV. Entire article
Advertising Saks brings fall magalog to life through Instagram “stunt” – Luxury Daily
Luxury Daily today – Saks brings fall magalog to life through Instagram “stunt”; Hermès to add luxury touch to Apple Watch. Entire article
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