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Today’s headlines

Strategy 7-Eleven leverages lead-up to presidential election as sales tool
Convenience store chain 7-Eleven is capitalizing on the upcoming election by sponsoring satirical news outlet The Onion’s digital coverage and inviting customers to show support for their candidate by purchasing specially marked presidential cups in-store and sharing them on social media. Entire article
Social networks Social influencer campaigns 11x more impactful than digital advertising: TapInfluence
During a Luxury Daily webinar, executives from TapInfluence emphasized that social influencers have a dramatic effect compared to traditional ads, but marketers should be valuing transparency, authenticity and audience targeting. Entire article
Applications supports on-the-lot research with new app features is bridging online and real-world car research with new features for its mobile application designed to ease the stress of car purchasing for the back-to-school season. Entire article
Database/CRM Safeway partners with Sunoco, adding wider acceptance for Gas Rewards
Safeway is teaming up with gas retailer Sunoco to introduce the former’s Gas Rewards program to stations in Maryland, Virginia, Delaware and Washington, enabling grocery shoppers to receive even more loyalty options on mobile. Entire article
Content Mobile Minutes: Snapchat geofilters; Restaurants and Instagram; Uber hires Target exec; Siri controls apps
Today in mobile marketing – Snapchat makes it easier to create its for-profit geofilters; Restaurants are now being designed with Instagram in mind; Uber hires Target marketing chief as president; Siri takes charge of your apps in iOS 10. Entire article
Content Honey Bunches of Oats mashes up memes, user content in Snapchat debut – Mobile Marketer
Mobile Marketer today – Honey Bunches of Oats mashes up memes, user content in Snapchat debut; Coca-Cola Bottling pairs mobile loyalty, live experiences for racing fans. Entire article
Advertising Shangri-La brings innovative rewards to the table, debuting dining loyalty – Luxury Daily
Luxury Daily today – Shangri-La brings innovative rewards to the table, debuting dining loyalty; Karl Lagerfeld fetes North American launch with overseas ad campaign. Entire article
Columns ABCs of international expansion
The world’s growing middle class is ready to spend hard-earned cash on luxuries and foreign products like never before. We have seen global abandonment rates, once the bane of on-the-go retailers, drop drastically since 2011. Entire article
Columns How ad blocking affects the media ecosystem
While ad blockers may seem useful for allowing us to browse the Web ad-free, they can have serious negative effects on those who are responsible for producing that free content. Entire article
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