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Today’s headlines

Multichannel retail support How Mondelez plans to transform shopper marketing via mobile
If any trend is apparent from the lineup of mobile solutions providers chosen by Mondelez International for its Shopper Futures program, it is the need for a better understanding of how to take the location and social data available via mobile and apply it to drive in-store purchases. Entire article
Applications McDonald’s fries up mobile sales with incentive for Philadelphia app users
McDonald’s is previewing the United States version of its mobile application with consumers in the Philadelphia region and is tacking on a complimentary item for each download, proving that incentives are king in the food-and-beverage sector.
Entire article
Advertising Mobile Marketing Summit New York Sept. 16: Finish Line, Citi, Pep Boys, Forbes, AccuWeather, Washington Post
How are Citi Consumer Banking, Pep Boys, Finish Line, Forbes Media, AccuWeather, The Washington Post, Resource/Ammirati, mCordis, Mindshare, Somo, DigitasLBi, Urban Airship and Swrve tackling mobile for the holidays? Register for the 6th Annual Mobile Marketing Summit Sept. 16 in New York to find out from senior brand, retailer, banking, agency and media executives speaking at the exclusive summit. Entire article
Applications Dunkin’ Donuts continues Waze partnership, driving bricks-and-mortar sales through celebrities
Reflecting Dunkin’ Donuts commitment to navigation application Waze and mobile’s potential to reach nearby drivers, the chain has updated its existing campaign with the voice of Rob Gronkowski to drive users into locations. Entire article
Marketing Brands procrastinate, pull through on back-to-school offers
Just as a teen who puts everything off to the last minute, brands and retailers are pushing late back-to-school sales, but the data is on their side. Entire article
Content Mobile Minutes: Android Wear compatibility; Twitter’s GIF tools; Apple’s ad blockers; Google Here
Today in mobile marketing – Google’s Android Wear smartwatches now work with iPhones; Twitter tests new GIF-making tools during VMAs with tweets from Taylor Swift, Big Sean; Apple’s ad blockers rile publishers; Google shut down a secret Google Maps project called Google Here. Entire article
Content Coke Zero plunges deeper into mobile activations targeting college sports fans – Mobile Marketer
Mobile Marketer today – Coke Zero plunges deeper into mobile activations targeting college sports fans; Splenda cooks up more Tumblr content following previous success. Entire article
Advertising BMW gets smart with mobile advertising – Luxury Daily
Luxury Daily today – BMW gets smart with mobile advertising; Department stores fight to remain relevant with omnichannel efforts: report. Entire article
Columns Marketing to China’s millions: Make social media a priority
Why is it so hard to succeed in a market where consumers love online shopping, mobile commerce and foreign brands in equal measure? Entire article
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