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Today’s headlines

Twitter’s Buy button unlikely to be a big revenue driver

Twitter’s testing of a “Buy” button gives social shopping a boost, although the move is not likely to significantly enhance revenue, given the social-media site’s strength is handling quick, fast information rather than ecommerce.

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Mobile shopping officially trumps desktop: report

Fifty-one percent of visits to retailers’ Web sites are made via mobile devices, making the mobile channel the majority source of online shopping, according to mobile commerce platform Branding Brand’s recent Mobile Commerce Index report.

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Mobile Marketing Summit New York Sept. 10: Lord & Taylor, NYT, Zappos, Beyond the Rack, GameStop, Twitter

Registration is open for the fifth annual Mobile Marketing Summit: Holiday Focus 2014 New York conference Wednesday, Sept. 10 featuring speakers from Lord & Taylor, Twitter, Amazon’s Zappos, Beyond the Rack, GameStop, New York Times, Bloomberg, DigitasLBi, Bottle Rocket and LivingSocial.

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Whole Foods increases grocery-shopping convenience with 1-hour delivery

Whole Foods Market is making grocery shopping more convenient by allowing customers in 15 United States cities to use a mobile application to have groceries delivered to their door within an hour in a move into the growing mobile grocery-delivery space.

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Red Cross launches app for blood donors with retail rewards

The American Red Cross is launching its first mobile application for blood donations today in an effort to drive increased frequency and better communicate with its donors.

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Dr. Pepper, Snickers’ receipt-based promotion leads to targeted offer opportunities – Mobile Marketer

Mobile Marketer today – Dr. Pepper, Snickers’ receipt-based promotion leads to targeted offer opportunities; Apple, Facebook and carrier mobile missteps highlighted in Adobe report.

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Ferrari showcases early users of CarPlay system – Luxury Daily

Luxury Daily today – Ferrari showcases early users of CarPlay system; Barneys outlines multiplatform holiday campaign with Baz Luhrmann.

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