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Software and technology
How mobile image recognition enhances in-store shopping

Much of the excitement around image recognition technology and smartphones has focused on augmented reality. However, there is significant untapped potential in leveraging image recognition to add services to what shoppers see in stores.

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Advertising
Expedia drives mobile bookings via TV campaign, trip-a-day giveaway

Expedia is promoting mobile booking via its travel application with a television ad campaign and sweepstakes giving anyone who downloads the app a chance to win a free trip.

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Marketing
Mobile Marketing Summit New York Sept. 12: GE, American Eagle, Citi, Gilt, Time, Ogilvy, Cabela’s, InterContinental

Registration is open for the Mobile Marketing Summit: Holiday Focus 2013 conference Thursday, Sept. 12 with speakers from GE, American Eagle Outfitters, Citi, Gilt, Time Inc., Ogilvy & Mather, Cabela’s and InterContinental Hotels. Must-attend New York event for brands, marketers, retailers, agencies and publishers.

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Applications
Wedding retailers turn to mobile to trigger big-ticket sales

Brands such as J. Crew and Kwiat are enabling consumers to shop wedding looks as part of a new iPhone application update from search and commerce engine Lover.ly.

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Multichannel retail support
Tesco, The Body Shop tie affiliate site coupons to Passbook

British brands Tesco and The Body Shop are among a small handful of companies testing a new program that connects an online coupon from an affiliate network to Apple’s Passbook.

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Marketing
Mobile’s growth coincides with shift to in-house agencies – Mobile Marketer

Mobile Marketer today – Mobile’s growth coincides with shift to in-house agencies; Toyota accelerates Corolla campaign with multiple mobile engagements.

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Advertising
Louis Vuitton, Chanel survey user opinions via Pinxter app – Luxury Daily

Luxury Daily today – Louis Vuitton, Chanel survey user opinions via Pinxter app; Versace’s possible sale could spur more growth.

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Columns
Privacy that keeps pace with technology as self-regulation goes mobile

Internet advertisers recently took a critical step toward ensuring the long-term health of their economic engine by issuing detailed guidance applying the industry’s self-regulatory program to the mobile environment.

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