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Today’s headlines

Toys “R” Us unveils multichannel mobile CRM tactics

Toys “R” Us launched an iPhone app that integrates QR codes, videos and rewards into a daily retail shopping experience to enhance its marketing and loyalty initiatives.

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AAA drives foot traffic to retail partners via mobile

Automotive service organization AAA is driving foot traffic to the locations of its retail partners via a loyalty-focused Android application.

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Barclaycard rolls out branded iPad game

Financial services giant Barclaycard is targeting high-value consumers with the debut of a free iPad version of its Rollercoaster Extreme game in the App Store.

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How to convert impressions into interactions on mobile

QR codes help brands and retailers convert impressions into interactions on a personal and a trackable level.

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Inviting opinion pieces on mobile commerce

Mobile Commerce Daily is inviting opinion pieces on mobile commerce issues that affect retailers and marketers as they encourage shopping and transacting via mobile.

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