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Today’s headlines

Advertising
Burger King supports largest menu launch with mobile app

Fast food giant Burger King is using a mobile application as part of a multichannel effort to push its newly revamped breakfast menu.

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Multichannel retail support
Rue La La makes private sale shopping accessible on Android devices

Members-only online retailer Rue La La is letting Android users purchase directly from their phone, no matter where they are.

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Research
Smartphone users book more upscale hotels than Web customers: Priceline

Smartphone users are upscale when it comes to booking travel, according to a Priceline study.

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Columns
Do consumers need NFC?

Since the credit, debit and terminal infrastructure is so established in the U.S., it is questionable whether there is a need for a different way of doing proximity payments.

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Marketing
Inviting opinion pieces on mobile commerce

Mobile Commerce Daily is inviting opinion pieces on mobile commerce issues that affect retailers and marketers as they encourage shopping and transacting via mobile.

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