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Today’s headlines


Strategy
5 common mobile commerce mistakes

Brands and retailers are incorporating mobile into their day-to-day initiatives to drive in-store traffic and increase sales. However, many marketers still fall short with their campaigns due to poor execution.

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Advertising
Mobile Marketing Summit New York Sept. 13: Kraft Foods, Groupon, Barnes & Noble, HSN, Bloomberg and NBC News Digital

Registration is open for the Mobile Marketing Summit: Holiday Focus 2012 conference Thursday, Sept. 13 with speakers from Kraft Foods, Groupon, Barnes & Noble, HSN, Bloomberg and NBC News Digital. Must-attend New York event for brands, marketers, retailers, agencies and publishers.

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Webinars
Webinar on Sept. 20: Behind the Geofences: Research insights from Kiehl’s and other location-based mobile marketing campaigns

Register for this free webinar Sept. 20 at 2-3 p.m. ET on the future of location-based marketing. Hear experts from skincare retailer Kiehl’s, Primary Impact and Placecast.

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Advertising
Procter & Gamble’s Olay aims to bolster new product sales via mobile ads

Procter & Gamble’s Olay is relying on mobile advertising to help promote its new products and encourage consumers to buy them.

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Multichannel retail support
Rookie USA taps mobile to redefine in-store shopping experience

New retail brand Rookie USA is leveraging mobile in different ways to create an interactive and fun in-store shopping experience.

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Research
Mobile sales will exceed 20pc during the holidays: IBM

Smartphones and tablets played a bigger role in this year’s back-to-school shopping season, suggesting more good news for the mobile industry during the upcoming holiday season, according to a new report from IBM.

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Marketing
Amazon bets on price, content to compete against Apple’s iPad – Mobile Marketer

Mobile Marketer today – Amazon bets on price, content to compete against Apple’s iPad; ESPN strengthens second screen experience with iPad app.

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Advertising
Neiman Marcus, Visa engage users via personalized, location-based SMS – Luxury Daily

Luxury Daily today – Neiman Marcus, Visa engage users via personalized, location-based SMS; Nordstrom pegged as smartest luxury retailer: L2 Think Tank.

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Columns
Getting the most from your mobile initiatives

There is a pattern we have seen with marketers that have edged into enterprise mobile applications which holds promise, but falls short of exploiting the power of mobility.

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