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Today’s headlines


Marketing
Dunkin’ Donuts continues mobile push via location-based promotion

Dunkin’ Donuts is strengthening its mobile presence via a new campaign that lets coffee lovers check-in at participating locations to vie for prizes and a chance to be named “President of Dunkin’ Nation.”

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Banking
Sallie Mae mobile offering helps customers be financially responsible

Sallie Mae has rolled out new mobile features for its banking customers to help account holders manage their money conveniently while on the go.

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Applications
Eurostar sees big opportunity with mobile ticketing

Transportation company Eurostar is tapping into mobile with a slew of new initiatives, including a mobile-optimized Web site, applications for iPhone and Android devices and mobile ticketing.

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Advertising
Mobile Marketing Summit New York Sept. 8: 1800Flowers, Michaels, Equifax, Pittsburgh Penguins, Ogilvy, Pandora, Meredith

Registration is open for the Mobile Marketing Summit: Holiday Focus 2011 on Thursday, Sept. 8 in New York with keynotes from 1800Flowers, Pittsburgh Penguins, Pandora, Equifax, Michaels, Meredith, Barclaycard and OgilvyOne. Mobile Marketer hosts.

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Database/CRM
CiCi’s Pizza franchisee taps mobile loyalty program to reverse double-digit negative sales

CiCi’s Pizza of Tampa Bay, a franchisee with seven units in the Tampa, FL, market is using a mobile loyalty program to reverse a double-digit year-over-year negative sales comparison trend.

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Advertising
Vail Resorts focuses on family travel with picture, social mobile app – Luxury Daily

Luxury Daily today – Vail Resorts focuses on family travel with picture, social mobile app; Michael Kors transitions to lifestyle with travel-inspired blog.

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Columns
Five ways to ruin a 2D bar code campaign and how to fix it

As 2D bar code campaigns become more popular, many companies are failing to follow the golden rules of implementing mobile codes, leaving consumers frustrated and confused. These are five pitfalls to avoid.

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