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Today’s headlines

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McDonald’s partners with Visa for mobile loyalty play

McDonald’s, Visa and Brightkite have formed a love triangle to reward the fast food giant’s most faithful patrons with a $5 Visa Gift Card.

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Kellogg sponsors ShopRite’s new mobile coupon app

Kellogg is sponsoring ShopRite Weekly Specials, the first application dedicated to weekly grocery coupons for Android-based smartphones.

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Staples ramps up mobile commerce initiatives

Office products giant Staples commerce-enabled its mobile Web site and launched an iPhone application featuring a store locator, product search and a weekly ad.

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Starbucks targets BlackBerry user loyalty with mobile payment app

Starbucks’ new BlackBerry application lets consumers purchase items using its mobile payment option in Target Starbucks locations and 16 trial stores in Seattle and Silicon Valley.

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Mobile Marketing Summit attracts leading agencies and publishers

Did you miss the Mobile Marketing Summit: Holiday Focus 2010? No worries, here are some pictures from the event.

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