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Multichannel retail support
EBay tests smart watch commerce, but is it right for other retailers?

Samsung’s unveil of the much-anticipated Samsung Galaxy Gear smart watch highlights how marketers such as eBay are moving beyond smartphones and tablets for mobile commerce. However, retailers will have an uphill battle with smart watches since the devices are positioned around simple, utility-driven tasks.

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Payments
PayPal courts shoppers with offers, instant credit in revamped app

PayPal has launched a significant revamp of its mobile application for iPhone and Android that features a stronger focus on consumer-friendly features such as mobile offers, order-ahead capabilities at thousands of locations and the ability to finance purchases.

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Marketing
Mobile Marketing Summit New York Sept. 12: GE, American Eagle, Citi, Gilt, Time, Ogilvy, Cabela’s, InterContinental

Registration is open for the Mobile Marketing Summit: Holiday Focus 2013 conference Thursday, Sept. 12 with speakers from GE, American Eagle Outfitters, Citi, Gilt, Time Inc., Ogilvy & Mather, Cabela’s and InterContinental Hotels. Must-attend New York event for brands, marketers, retailers, agencies and publishers.

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Payments
Portland transit agency launches mobile ticketing for buses, trains

Portland, OR, transit riders can now easily purchase and use tickets from their smartphones via a new mobile ticketing application from local transit agency TriMet.

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Marketing
Mobile display advancements confuse budget allocation – Mobile Marketer

Mobile Marketer today – Mobile display advancements confuse budget allocation; Whirlpool cuts down on household pain point via app.

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Social Networks
Pie Face doubles social media community in 30 days

Australia-based pie franchise Pie Face has seen a huge increase in its social media presence after launching a monthly Pay with a Tweet campaign in its New York stores.

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Advertising
Bottega Veneta lures consumers to commerce site with colorful ad – Luxury Daily

Luxury Daily today – Bottega Veneta lures consumers to commerce site with colorful ad; Online streaming of fashion shows makes show locations irrelevant.

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Columns
Mobile’s complementary role to TV in sporting events

One of the main trends we are noticing going into the football season is that we are no longer having to convince brands of the importance of mobile.

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