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Today’s headlines

Showrooming has emotional aspect that mobile can address: report

While showrooming is a big concern, there are several steps retailers can take to encourage mobile in-store shoppers to make a purchase, according to a new report from Vibes.

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Mobile Marketing Summit New York Sept. 13: Kraft Foods, Groupon, Barnes & Noble, HSN, Bloomberg and NBC News Digital

Registration is open for the Mobile Marketing Summit: Holiday Focus 2012 conference Thursday, Sept. 13 with speakers from Kraft Foods, Groupon, Barnes & Noble, HSN, Bloomberg and NBC News Digital. Must-attend New York event for brands, marketers, retailers, agencies and publishers.

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Webinar on Sept. 20: Behind the Geofences: Research insights from Kiehl’s and other location-based mobile marketing campaigns

Register for this free webinar Sept. 20 at 2-3 p.m. ET on the future of location-based marketing. Hear experts from skincare retailer Kiehl’s, Primary Impact and Placecast.

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Web site development
Ralph Lauren drives sales via French mobile site

Ralph Lauren has debuted its French mobile site that lets fashionable consumers shop the latest trends.

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Software and technology
Skechers bolsters brand awareness via QR codes

Skechers is bringing its static print ads to life by placing mobile bar codes on them in an attempt to increase brand awareness and promote its new products.

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Oriental Trading Co. drives Halloween sales via iPad app

Just in time for Halloween, Oriental Trading Co. has launched an iPad app offering a touch shopping experience for party supplies and costumes.

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UDID breach highlights mobile tracking, privacy issues – Mobile Marketer

Mobile Marketer today – UDID breach highlights mobile tracking, privacy issues; Windows Phone 8 earns mantle as third ecosystem thanks to Nokia 920.

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3.1 Phillip Lim bolsters print, outdoor ads with mobile scanning app – Luxury Daily

Luxury Daily today Р3.1 Phillip Lim bolsters print, outdoor ads with mobile scanning app; Cond̩ Nast: Innovative, creative brands make best FNO events.

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Creating a good mobile experience

One of the mobile user’s primary goals is to get information as quickly as possible while completing online tasks on the go.

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