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Marketing
Dunkin’ Donuts enlists SMS, multichannel promotion to caffeinate mobile strategy

Dunkin’ Donuts is targeting consumers in the New York, New Jersey and Connecticut region with a new campaign featuring New York Giants player Eli Manning that reflects the company’s continued mobile investments.

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Software and technology
AMC Theatres tries augmented reality to activate static movie posters

AMC Theatres is thinking outside of the box with how mobile can elevate the moviegoing experience via an in-application augmented reality feature.

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Marketing
Mobile Marketing Summit New York Sept. 12: GE, American Eagle, Citi, Gilt, Time, Ogilvy, Cabela’s, InterContinental

Registration is open for the Mobile Marketing Summit: Holiday Focus 2013 conference Thursday, Sept. 12 with speakers from GE, American Eagle Outfitters, Citi, Gilt, Time Inc., Ogilvy & Mather, Cabela’s and InterContinental Hotels. Must-attend New York event for brands, marketers, retailers, agencies and publishers.

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Research
Mobile online sales in Britain double to reach 23 percent: report

The percentage of online sales completed through a smartphone or tablet in Britain has doubled in the past 12 months with mobile sales now accounting for 23 percent of online sales, according to a new report from IMRG and Capgemini.

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Gaming
Bodog Canada’s Casino pushes mobile for on-the-go gamblers

Bodog Canada’s Casino has launched a mobile version of its online-only casino in hopes of getting a step ahead in the casino market.

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Marketing
Samsung beats Apple in meeting users’ multitasking needs – Mobile Marketer

Mobile Marketer today – Samsung beats Apple in meeting users’ multitasking needs; Android’s sweet tooth is distracting, but does it build the brand?

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Advertising
Chanel eyes fashion-conscious women with fragrance mobile ad – Luxury Daily

Luxury Daily today – Chanel eyes fashion-conscious women with fragrance mobile ad; Lessons learned from LVMH, Hermès legal battle.

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Payments
Correction: California gas chains leverage mobile payments for convenience, loyalty

On Sept. 4, Mobile Commerce Daily published an article about two gas chains using mobile payments in southern California. However, Arco was misspelled throughout the story. Apologies for the mistake.

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Columns
Forget mobile payment, think mobile loyalty

When business talks about owning the customer, we are really talking about owning customer data. You want to know every time a customer has interacted with you – online, in-store, via social.

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