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Today’s headlines

Walmart speeds up checkout, lets shoppers scan items themselves via iPhone

Walmart continues to take a proactive stance in mobile and is reportedly testing a mobile service enabling shoppers to scan items in store aisles with an iPhone before heading to a self-checkout kiosk to pay.

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Mobile Marketing Summit New York Sept. 13: Kraft Foods, Groupon, Barnes & Noble, HSN, Bloomberg and NBC News Digital

Registration is open for the Mobile Marketing Summit: Holiday Focus 2012 conference Thursday, Sept. 13 with speakers from Kraft Foods, Groupon, Barnes & Noble, HSN, Bloomberg and NBC News Digital. Must-attend New York event for brands, marketers, retailers, agencies and publishers.

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Webinar on Sept. 20: Behind the Geofences: Research insights from Kiehl’s and other location-based mobile marketing campaigns

Register for this free webinar Sept. 20 at 2-3 p.m. ET on the future of location-based marketing. Hear experts from skincare retailer Kiehl’s, Primary Impact and Placecast.

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Web site development
Shopbop simplifies shopping experience with new mobile site

Shopbop has relaunched its mobile-optimized, commerce enabled site in an effort to create a more personalized and simplified shopping experience.

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Boys Scouts drive fundraising efforts with mobile payments

The Boy Scouts is enlisting mobile to help drive its fundraising efforts and make it easier to donate using a credit card.

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CBS Films aims to drive foot traffic for new film via mobile

CBS Films is using mobile advertising to promote its new film “The Words” and encourage consumers to buy tickets for it.

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Software and technology
Top augmented reality campaigns from the first half – Mobile Marketer

Mobile Marketer today – Top augmented reality campaigns from the first half; Groupon, LivingSocial mobile advertising activities the focus of patent infringement suits.

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Aston Martin solidifies lifestyle status via iPad magazine – Luxury Daily

Luxury Daily today – Aston Martin solidifies lifestyle status via iPad magazine; Herm├Ęs, LVMH courtroom battle dubbed personality clash, not apt to change industry.

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Inviting opinion pieces on mobile commerce

Mobile Commerce Daily is inviting opinion pieces on mobile commerce issues that affect retailers and marketers as they encourage shopping and transacting via mobile.

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Desktop dollars for mobile pennies?

With so many getting so down on the future of mobile advertising, the time is ripe for the optimistic among us.

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