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Today’s headlines

Payments MCX mobile payments pilot could steal Apple’s thunder
While Apple’s rumored launch of mobile payments solution next week is expected to make a big impact, Merchant Customer Exchange – a consortium of retailers – has beat the technology company to the punch with a pilot already in market and significant potential for a quick impact on sales. Entire article
Payments McDonald’s preparing for launch of NFC-based mobile payments system
Indications that McDonald’s could be ready to launch a near field communications mobile payments platform in two weeks signal that, after trials in other countries and parts of the United States, the world’s largest restaurant chain finally feels it is able to get a much-demanded service right. Entire article
Strategy Mobile Marketing Summit New York Sept. 10: Lord & Taylor, NYT, Zappos, Beyond the Rack, GameStop, Twitter
Registration is open for the fifth annual Mobile Marketing Summit: Holiday Focus 2014 New York conference Wednesday, Sept. 10 featuring speakers from Lord & Taylor, Twitter, Amazon’s Zappos, Beyond the Rack, GameStop, New York Times, Bloomberg, DigitasLBi, Bottle Rocket and LivingSocial. Entire article
Applications Marble Slab Creamery’s new app offers customer rewards
Marble Slab Creamery and MaggieMoo’s Ice Cream & Treatery have developed a mobile application offering coupons and customer rewards to boost client loyalty. Entire article
Payments Isis’ Softcard rebranding leaves strategic woes unaddressed
Isis Wallet has changed its name to Softcard, following the mobile wallet platform’s announcement in July that it would rebrand to avoid any association with the Islamic militant group whose English name forms the acronym ISIS. Entire article
Café Lou Lou takes reservations in-house with new app functions
An independent restaurant in Kentucky is using a new function on its DineTime Host iPad application that will make it easier to manage reservations and conduct follow-up messaging to guests. Entire article
Marketing Targeted ads grow at expense of paid search, untargeted banners: report – Mobile Marketer
Mobile Marketer today – Targeted ads grow at expense of paid search, untargeted banners: report; Kohl’s showcases junior fashion line in YouTube series. Entire article
Advertising Creating content is worth the investment: Mr Porter editor – Luxury Daily
Luxury Daily today – Creating content is worth the investment: Mr Porter editor; Land Rover unveils opportunity for space flight. Entire article
Columns What’s in your information wallet?
For consumers, a wallet has truly become much more than a place to store value for purchasing digital goods. It represents a place to store highly personal information. Entire article
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