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Marketing
Starbucks rolls out incentivized promotion to drive in-store traffic

Starbucks has introduced its new 12 Star Dash promotion that encourages coffee lovers to use the company’s mobile application and earn points to redeem an eGift.

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Advertising
Mobile Marketing Summit New York Sept. 13: Kraft Foods, Groupon, Barnes & Noble, HSN, Bloomberg and NBC News Digital

Registration is open for the Mobile Marketing Summit: Holiday Focus 2012 conference Thursday, Sept. 13 with speakers from Kraft Foods, Groupon, Barnes & Noble, HSN, Bloomberg and NBC News Digital. Must-attend New York event for brands, marketers, retailers, agencies and publishers.

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Webinars
Webinar on Sept. 20: Behind the Geofences: Research insights from Kiehl’s and other location-based mobile marketing campaigns

Register for this free webinar Sept. 20 at 2–3 p.m. ET on the future of location-based marketing. Hear experts from skincare retailer Kiehl’s, Primary Impact and Placecast.

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Applications
Office Depot enhances mobile shopping with printer ink capabilities

Office Depot revamped its iPhone application recently to enhance the mobile shopping experience by enabling users to order ink directly from their mobile phones.

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Applications
Expedia updates app with exclusive mobile deals

Expedia has hopped on the mobile deals bandwagon and added a new feature to its application that lets consumers access exclusive deals.

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Payments
Feeding America simplifies mobile donations via LevelUp program

Feeding America is among the nonprofits making it easy for mobile shoppers to donate by directing their retail savings when using mobile application LevelUp to the nonprofit of their choice.

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Marketing
Simplicity is the backbone to mobile marketing – Mobile Marketer

Mobile Marketer today – Simplicity is the backbone to mobile marketing; Handset manufacturers ramp up launches for second half.

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Advertising
Alexander McQueen, Fendi tap watermarked print ads for mcommerce – Luxury Daily

Luxury Daily today – Alexander McQueen, Fendi tap watermarked print ads for mcommerce; Bloomingdale’s elevates in-store presence via BMW, GQ pop-up shops.

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Editorials
Facebook, Twitter turning media companies: drawing blood from stone?

Extreme leniency from Wall Street, venture capitalists and angel investors in the past two decades has enabled flights of fancy and the launch of ventures that would never have lasted a year in the pre-Internet era.

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