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Today’s headlines


Multichannel retail support
TV ads not the only – or even best – way to support apps

A new Macy’s television ad is one of the more significant investments a retailer has made in promoting a mobile application, reflecting an expected increase in marketing muscle behind retail apps this holiday season.

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Applications
Rent the Runway doubles down on mobile with iOS app, revamped site

Online fashion rental service Rent the Runway has launched a mobile application to let consumers place dress orders from their mobile devices.

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Software and technology
Lighthouz Furniture mobilizes home décor via augmented reality

Lighthouz Furniture has rolled out a mobile application that leverages augmented reality to show consumers how products fit in a consumer’s home.

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Research
3pc of investors check account balances via mobile: Forrester

A new report by Forrester Research found that 49 percent of investors check their investment account balances on a PC, while 3 percent use a mobile phone.

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Marketing
Can Google fix its mobile problem by pushing voice search? – Mobile Marketer

Mobile Marketer today – Can Google fix its mobile problem by pushing voice search?; Volkswagen revs up tablet investments via interactive iPad ad.

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Advertising
Promoted tweets garner 11.2M impressions during DKNY campaign – Luxury Daily

Luxury Daily today – Promoted tweets garner 11.2M impressions during DKNY campaign; Affluent holiday spending to rise 2.2pc to $27.8B: study.

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Columns
How to implement a mobile lead-generation campaign

Like any good online marketing campaign, mobile advertising requires a lead-generation component to generate sales. And great mobile lead generation requires a complete rewrite of most brands’ mobile marketing playbook.

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