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Today’s headlines

Social networks
Will social help or hurt mobile payments?

With companies such as Venmo adding social elements to mobile payments, it remains to be seen whether or not consumers are completely comfortable with merging the two spheres of social and payments on mobile.

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Ace Hardware mobile coupon pilot generates 49pc redemption rate

Ace Hardware recently wrapped up a trial as the first retailer to test a mobile initiative that tracks a coupon from discovery to redemption.

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Mobile Marketing Summit New York Sept. 12: GE, American Eagle, Citi, Gilt, Time, Ogilvy, Cabela’s, InterContinental

Registration is open for the Mobile Marketing Summit: Holiday Focus 2013 conference Thursday, Sept. 12 with speakers from GE, American Eagle Outfitters, Citi, Gilt, Time Inc., Ogilvy & Mather, Cabela’s and InterContinental Hotels. Must-attend New York event for brands, marketers, retailers, agencies and publishers.

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Fulfillment and returns
Fandago extends Quantum Rewards to mobile for added convenience

Fandango’s recent acquisition of Quantum Rewards will help the company ramp up its promotional efforts to offer rewards via desktop and mobile.

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H.I.S. jeans simplifies online purchases via QR code-enabled payments

H.I.S. jeans is making it easy for shoppers to pay for online purchases by scanning a QR code with their smartphone.

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Marketers use mobile crowdsourcing to supercharge apps – Mobile Marketer

Mobile Marketer today – Marketers use mobile crowdsourcing to supercharge apps; Android’s smartphone app revenues gain on iOS: report.

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Lamborghini fetes 50th anniversary with iPad app – Luxury Daily

Luxury Daily today – Lamborghini fetes 50th anniversary with iPad app; Prada’s Miu Miu elicits emotions with new female-focused film.

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What publishers and bloggers need to know about tablet and mobile SEO

Depending on the Web site and the category of content, mobile devices constitute anywhere from 25-60 percent of overall audience traffic each month.

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