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Today’s headlines

Macy’s offers browser-based wallet to streamline holiday purchasing

Macy’s has rolled out a browser-based digital wallet solution called My Wallet, available to in-store, online and mobile shoppers, that places users’ credit cards and Macy’s digital coupons and promotions in one place.

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7-Eleven brews up loyalty program offering free cup of coffee

7-Eleven is building customer loyalty by launching a program that lets customers earn a free cup of coffee with their purchases through the convenience store chain’s mobile application.

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Mobile Marketing Summit New York Sept. 10: Lord & Taylor, NYT, Zappos, Beyond the Rack, GameStop, Twitter

Registration is open for the fifth annual Mobile Marketing Summit: Holiday Focus 2014 New York conference Wednesday, Sept. 10 featuring speakers from Lord & Taylor, Twitter, Amazon’s Zappos, Beyond the Rack, GameStop, New York Times, Bloomberg, DigitasLBi, Bottle Rocket and LivingSocial.

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Buffalo Wild Wings launches multi-platform sports and gaming experience

Sports restaurant Buffalo Wild Wings is launching a multi-platform experience for Web and application users that incorporates fantasy sports and competitive gaming experiences.

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Harry & David poised for mobile boost from 1800Flowers

Harry & David’s mcommerce strategy could receive a jolt from 1800Flowers, with the mobile-savvy florist’s agreement to acquire the seller of gourmet foods.

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GetMyBoat offers boating insurance through mobile devices

GetMyBoat, the world’s largest boat rental and charter marketplace, has launched what it claims is the first-of-its-kind global boat insurance product providing low insurance rates to boaters booking through any service or platform.

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Mobile drives significant changes in coupon-related behaviors – Mobile Marketer

Mobile Marketer today – Mobile drives significant changes in coupon-related behaviors; Apple’s reported mobile wallet will have minimal impact on holiday sales.

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Saks introduces user-generated content hub to propel purchases – Luxury Daily

Luxury Daily today – Saks introduces user-generated content hub to propel purchases; Burberry taps Kate Moss, Cara Delevinge for fragrance launch.

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How to make consumers click on mobile ads

Why are mobile ad click-through rates so low? Simple. Mobile advertising is broken.

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